Infinix, a premium smartphone brand from Transsion Holdings, managed to hold the first place in terms of sales of smartphones over the Internet. Infinix managed to do so through the promotion of its products across the various electronic trading platforms. In addition to that, the company ranked third in terms of market share in sales of smartphones, where the share of sales in the first half (H1) of 2017 reached 15%, according to the latest statistics and studies on the Egyptian market that were conducted by GfK research and marketing. The research also included a list of the most important brands (Xiaomi, Huawei, Oppo, Lenovo, and Samsung). In line with its strategy, Infinix aims to double the volume of investments in Africa focusing more on research and investments. Infinix invests 3-5% of its global research and development budget, especially with regards to customer needs and requirements to develop products that suits their purchasing preferences. Meanwhile, the strong presence of Infinix in African and Middle Eastern markets has played a strong role in establishing its brand globally. Infinix will soon enter the Indian market through its strategic marketing and advanced studies of customer needs. Nevertheless, an official at the company said in a special statement to Daily News Egypt that Infinix increased the number of customer service centres—which the company aims to 10 by the end of 2017—to cover all parts of the republic and to reach all its customers across all governorates. The prevalence of Infinix products is found in various governorates with different percentages. For instance, 50% are in Cairo and its suburbs, 25% are in Delta governorates, 15% are in Alexandria, and 10% are in Upper Egypt, according to the company's official. He also added that the company is keen to invest in human resources, stating that the human factor is the secret of the success and growth of Infinix in various markets. The investment in developing the skills of the company's employees has a strong influence on the company instead of relying on foreign experts. Founded in 2013 as a subsidiary of China's Transsion Holdings, Infinix aims to provide smartphones for all user segments. Infinix is a strong brand in Morocco, Nigeria, Kenya, Indonesia, and the Philippines. In addition, it is planning to launch its business in India by offering its latest products. The company recently launched its smart phone Infinix S2, the first phone with dual front cameras with resolutions of 8 and 13 megapixels. The Egyptian market will soon witness the strong launch of Note 4 and Note 4 Pro.
