The Korean Cultural Centre in Egypt will launch its 2025 Korea Culture Week on July 11, presenting a week-long programme that blends traditional arts with contemporary culture, culminating in a K-pop competition. The event, titled "Exploring Han Vibes: From Hanbok to K-Pop," aims to showcase the diversity of Korean culture by reinterpreting traditional elements for a modern audience, responding to growing interest in Korean arts in Egypt, the centre said. The cultural programme will run from July 11 to July 17, opening with a concert by the Korean folk fusion ensemble Sangjaru at the National Museum of Egyptian Civilisation (NMEC) at 7:00 PM on Friday. The group is known for fusing traditional Korean melodies with genres such as gypsy swing, funk, and rock. Throughout the week, the event will feature a range of exhibitions and participatory workshops. An exhibition will showcase the elegance and evolution of hanbok, Korea's traditional attire, alongside hands-on workshops where attendees can craft hanbok accessories.
Visitors will also be introduced to Korea's auditory heritage through an interactive display of traditional string, wind, and percussion instruments. Running concurrently throughout July, the Korean Cultural Centre is also presenting the K-Comics World Exhibition. The showcase highlights the webtoon Hellbound, created by writer Choi Gyu-seok and director Yeon Sang-ho, which gained global attention after its adaptation into a Netflix original series. Egypt is the inaugural host of the international exhibition, which is scheduled to travel to Canada, China, Hungary, and Japan. The week-long celebration will culminate on Thursday, July 17, with the Egyptian Preliminary Round of the K-Pop World Festival. The global competition, organised by Korea's Ministry of Foreign Affairs, the Ministry of Culture, Sports, and Tourism, and broadcaster KBS, offers Egyptian performers the opportunity to compete for a place in the finals to be held in Changwon, South Korea.
