Egypt's current account gap narrows, but overall BoP records deficit    Egypt's PM reviews debt reduction strategy, eyes more private investment    Egypt hosts international neurosurgery conference to drive medical innovation    Egypt, India discuss expanding industrial, investment partnerships    World Bank proposes Egypt join new global health initiative    Egypt's EDA discusses Johnson & Johnson's plans to expand investment in local pharmaceutical sector    I won't trade my identity to please market: Douzi    Sisi sends letter to Nigerian president affirming strategic ties    Egypt welcomes 25-nation statement urging end to Gaza war    Egypt, Senegal sign pharma MoU to unify regulatory standards    Egyptian pound ticks down in early Tuesday trading    Famine kills more Gaza children as Israel tightens siege amid global outrage    Kuwait's Crown Prince, Egyptian minister discuss strengthening cooperation    Egyptian Drug Authority discusses plans for joint pharmaceutical plant in Zambia    Egypt's FM seeks deeper economic, security ties on five-nation West Africa tour    Two militants killed in foiled plot to revive 'Hasm' operations: Interior ministry    Egypt foils terrorist plot, kills two militants linked to Hasm group    Egypt, Somalia discuss closer environmental cooperation    Egypt exports 175K tons of food in one week    Giza Pyramids' interior lighting updated with new LED system    Egypt's EHA, Huawei discuss enhanced digital health    Foreign, housing ministers discuss Egypt's role in African development push    Korea Culture Week in Egypt to blend K-Pop with traditional arts    Egypt, Uruguay eager to expand trade across key sectors    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Women like men in shorts
Published in Al-Ahram Weekly on 15 - 06 - 2006

BRAZIL are the overwhelming favourite to win the 2006 World Cup, a recent Synovate survey in Nicosia has found. And it's no surprise that Brazilian star Ronaldinho is tipped to be named the tournament's best player.
But Synovate also learned that a significant number of women tune in to the games so they can enjoy watching the men in shorts.
Synovate surveyed 7,835 respondents in Germany, France, the United Kingdom, Brazil, Argentina, Sweden, the Czech Republic, Poland, Serbia & Montenegro, Ukraine, Japan, Korea and Australia -- all countries that have qualified for this year's finals in Germany.
Brazil were seen as favourites by 42 per cent of those surveyed, with hosts Germany a distant second at 10 per cent, followed by Argentina, England, France and Sweden. Partisanship was evident in some countries, as respondents in Brazil, Argentina, France and the UK saw their own teams as favourites. Interestingly, however, Germans were more likely to see Brazil as lifting the trophy than their own team by a margin of almost two to one.
That finding does not surprise Harald Hasselmann, managing director of Synovate Germany. "Very often Germans do not see their team as favourites before the start of a World Cup. But many of them still hope that the German team will do better than expected -- as happened in the last World Cup, when Germany reached the final."
Almost half of respondents predicted that Ronaldinho would win the Golden Ball, awarded to the competition's best player. Other contenders trailed far behind: France's Zinedine Zidane and Thierry Henry polled four per cent each, with the former favoured by 20 per cent of that country's fans. Meanwhile, a slightly higher proportion of UK fans compared to their French counterparts gave the nod to Henry, who plays for English side Arsenal. Next with three per cent came Argentina's Lionel Messi and England's Wayne Rooney, both of whom, ironically, are struggling to make the competition due to injury.
Synovate also asked fans to pick a description that best matched their national team. Brazilians saw their side as "exciting" -- a characteristic that the Japanese, Koreans and Argentines also attributed to their teams.
On the other hand, 65 per cent of Poles, 41 per cent of Germans and 40 per cent of the French described their teams as "all talk and no action." Stephane Courqueux, managing director of Synovate France, attributes the less than impressive image of the 1998 World Cup holders to their lacklustre form. But he adds: "The French team had a poor image and was strongly criticised by the press before the 1998 World Cup. We all know what happened then. Wait and see...."
Some respondents were even less complimentary, with 15 per cent of Czechs, 11 per cent of Koreans and even nine per cent of Brazilians viewing their sides as "thugs." And 11 per cent of Germans and Serbs, along with nine per cent of the British, wrote off their teams as "whiners" -- although it must be noted that Synovate did not filter out Scottish, Welsh and Irish supporters from the UK respondents.
A majority of respondents -- 58 per cent -- said they did not normally follow football, but made an exception for the World Cup. And almost one-third of women surveyed admitted that they just like watching the men in shorts, with Brazilian women topping the list at 62 per cent, followed by 44 per cent of Serbs and 42 per cent of Czechs. At the other end of the scale, only four per cent of Japanese and nine per cent of Korean women acknowledged such base motives for viewing World Cup matches.
Some people also plan to take advantage of the World Cup as an excuse to avoid household chores, with several nationalities vying for top post among shirkers: the Serbs at 43 per cent, the British at 41 per cent, Brazilians at 40 per cent, Czechs at 39 per cent and Argentines at 37 per cent. Japanese and Swedish respondents were the most dutiful, with only 10 and 12 per cent respectively planning to use football as a pretext for avoiding life's mundane realities.
Finally, the World Cup poses a dilemma for some football fans: Whether to go to work and miss matches on TV. For around a quarter of Serb and Korean respondents, it's not much of a conundrum: They would call in sick to work in order to watch matches during working hours.
Kurt Thompson, managing director of Synovate Korea, says that football's increased popularity, following the national team's strong performance at the 2002 World Cup, could create a clash with the country's traditional strong work ethic. "As some of the games will be played during the middle of the night in Asia, I think that there will be a sudden wave of sickness in Korea."
Curiosities
- Ronaldinho is the favourite to be named the tournament's best player in all but one country: Ukraine, whose own star, Andriy Shevchenko, gets the nod for that honour.
- 58 per cent of Australians describe their team as "dark horses" for the tournament -- a case of optimism or a reflection of the sport's lower profile in that rugby, cricket and Australian rules football- mad country?
- 69 per cent of respondents think footballers are overpaid, led by Brazil (95 per cent) and closely followed by Germany and the UK (92 per cent). Maybe that's why 43 per cent of Brazilians would have loved to be a football player.
Ghana midfielder Eric Addo vies with Italian forward Luca Toni


Clic here to read the story from its source.