Promoted content: The Egyptian economy is growing continuously and steadily within the stabilised political climate that Egypt is now witnessing, Vikram Singh Parmar, CEO of Lava Mobiles in Egypt and Africa, said. In a statement to reporters at a Suhoor ceremony set by Lava Technology, the Indian phone giant, the CEO announced that the company has seized a market share of 4 per cent of mobile phones sales within the state supported by the stabilised political climate, confirming that the Lava Mobiles is on its way to achieve a 20 per cent share of the Egyptian market by 2020. "Such a prediction is boosted by the increased orientation towards the use of smart phones, especially from young people groups", Parmar added, unveiling that the Lava journey at the Egyptian market has witnessed a successful start-up from Qalyubia Governorate. "Despite the difficulty of the experimental stage that lasted for 3 months, the successful launch has proved to the company's management that the Egyptian market needs a new player such as Lava at the phone industry", he illustrated. He also pointed out that the Lava Company has reached all Egyptian governorates within a short period, giving the company the ability to control the distribution channels, which is a unique competitive advantage, and to open nearly 35 maintenance centers in nearly all governorates. "Egypt is the first station of the company in Africa; moreover the company is looking to expand into more African countries in the next few months", he concluded.
