Talaat Moustafa Group (TMG), Egypt's leading real estate developer has announced a strategic partnership with Baraka Group, the Egypt-based regional retailer for optics and fashion. Baraka Group will be bringing 7 new brands to the newly launched mall at Madinaty – All Seasons Park, while one brand will be joining the highly sought-after Open Air Mall. Baraka Group stores will occupy an area close to 700 Sqm across both destinations and are planned to open in late 2022. The agreement will boost the overall retail offering of the fully integrated city and will provide visitors with the opportunity to shop from exciting globally recognized brands. Upon opening, All Seasons Park will welcome well-known brands including the likes of Beverly Hills Polo Club, Inglot, Mellow, People and New Balance, while C&Co the optics chain that caters to the young and upcoming fashionistas will be opening at both All Seasons Park and Open Air Mall. The partnership was signed in an official ceremony held at Madinaty. Omar Hisham Talaat, Chief Business Development Officer at TMG Holding and Ahmed Ragab, Group CEO of Baraka Group signed the contract on-site. Baraka Group was launched in 1979 as a wholesale business that focuses on optics within Egypt. Today they are operating in a range of different industries including optics, fashion and e-commerce. Since its launch, the group has expanded their presence within the Middle East with over 13 brands retailed across 70 stores in Egypt and the GCC. Baraka Group's vision is set to become one of the top three retail groups in the Middle East over the next five years. Baraka Group aims to achieve this vision by partnering with industry leaders across the globe. All Seasons Park is TMG's latest upcoming shopping and lifestyle destination. The property is located in the south of Madinaty in close proximity to the New Administrative Capital, Mostaqbal City and several other vibrant communities in East Cairo. The new shopping attraction is made up of 54,000 Sqm and contains 230 stores spread over three floors; ground, first and second. All Seasons Park will become a focal point for shoppers and visitors as it houses an array of shopping, entertainment, dining, and medical services. The mall's medical offering will be composed of a wide range of services including medical clinics, laboratories, and x-ray centres. Architecturally, the mall is built with the end user in mind, it boasts a unique architectural style with winding corridors that intersect together to provide a pleasant shopping experience. In addition, the mall contains outside green areas, water fountains and man-made lakes. Open Air Mall is one of the largest shopping and lifestyle destinations in Egypt and the Middle East. The mall is made up of 92,000 sqm of GLA spread across 8 different themed buildings. The mall has been operational since 2019. Both shopping properties are easily accessible to both Madinaty residents and visitors, they are a 10 to 20-minute drive from Al Sherouk, New Cairo, the New Capital and Al Rehab City, they are also strategically located close to the 1st, 3rd and 5th settlements and they have a direct catchment area of approximately 4.5 million people.
