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RAYA CX strikes gold for Digital Transformation Strategy at GCXA 2022
Published in Daily News Egypt on 23 - 02 - 2022

RAYA CX won the gold award for Digital Transformation Strategy at the Gulf Customer Experience Awards (GCXA) 2022.
This award further solidifies RCX's journey towards digital transformation, technology enablement, and employee engagement.
The GCXA 2022 award ceremony was held on 21 February at the Conrad Dubai Hotel, Dubai, UAE. The ceremony was attended by key players of the customer experience industry in the Gulf region and worldwide.
The winners' list also included the UAE's Ministry of Health and Prevention, and Saudi Arabia's Ministry of Industry and Mineral Resources and Ministry of Municipal and Rural Affairs and Housing.
The award was received by COO of RCX Alaa Al-Shafei, Head of RCX's Marketing Department Mina Habib, Operations Director of RCX Hossam Fouad, and Commercial Manager of RCX in UAE Ahmed Abu Saada.
Following the announcement, Alaa Al-Shafei expressed his happiness for the awards granted to RCX.
"RCX has always been at the top of outsourcing companies in the region and has been granted dozens of remarkable awards. Today, the GCXA Awards come to crown our efforts in 2021, especially in the Gulf region. In 2021, we proudly witnessed many updates in operations, performance, and expansions," Al-Shafei said.
"Raya CX adopts a comprehensive strategy that aims to promote the CX of our partners. In this spirit, we are moving towards promoting the outsourcing industry in the region and speeding up steps towards digital transformation," he added.
"We would not have achieved our remarkable accomplishment without our qualified team that puts forth significant efforts to ensure the delivery of top-notch services. Therefore, RCX has recently won a gold award for Digital Transformation Strategy, following winning two prominent awards in the GCXA last year — the gold award for CX in Times of Crisis and silver award in CX Team of the Year."
In the last quarter of 2021, RCX won five awards at the 16th Annual EMEA Awards of Contact Centre World (CCW) — an international association working to boost the practices of contact centre service providers and customer experience.
Established in 2001, RCX has been listed on the Egyptian Stock Exchange since 2015. RCX's operations focus on promising industries, such as communication and media industries, technology, consumer electronics, travel and hospitality, banking and insurance, automotives, retail industries, fast food, e-commerce, healthcare, and public services.
RCX provides its services in over 15 languages. The company operates in six countries: Egypt, Poland, Saudi Arabia, Bahrain, the UAE, and US.


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