Lizas, a prop-tech startup, has pre-launched a consumer-driven real estate platform dubbed Liza to empower its consumers to choose properties that fit their needs and dictate their rules, the company's Founder Ahmed Alaa has said. Alaa told Daily News Egypt that Liza is a web platform that facilitates the process with state-of-the-art tech, for a smooth user experience catering to different segments of society, to unlock various real estate investment opportunities for its stakeholders. Furthermore, it aims to link the buyer and the seller with a chat system powered by Liza. In addition, it enables developer's sales team to maximize direct sales number. The company's founder elaborated that Liza mobile application is set to be launched in January 2022. The platform and the app intends to attract users inside Egypt and Gulf region and then Europe, disclosed that the app intends to reach around 1500 users within two months. He added: "Liza sets forth to empower users to obtain the highest quality assets and to pursue their choices through a state-of-the-art digital platform. It enables audiences to browse through numerous listings that cater to anyone's real estate needs – from buying, selling, and rentals as well. All with the click of a button, as seller all that is needed is to sign up on our platform choosing the package with the convenient duration for listing, and you just pay a minor subscription fee." Additionally, it helps in lifting the hassle of commissions and the burden of intermediaries and leading to the consumers' ease of mind, and canceling the pressures caused by middlemen. In addition to, offering a wide spectrum of choices, whether you want to sell, buy or rent. Alaa stated: "We aim to evolve the real estate sector by being ahead of the game, as the whole country sets forth on the movement towards a more digitized country and after the COVID-19 pandemic and its impact on our lives and lifestyles, digitizing real estate market became a must. Our main objectives are to establish brand equity to gain trust and credibility at the brand level to help grow our brand and educate the audience on a new method of real estate." Lizas is the umbrella brand and the platform that empowers Liza. The company has acquired ISO 9001 and ISO 27001. The ISO 27001 is the international standard for information security, which guarantees the clients' information secured and private.
