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Schneider Electric and Hassan Allam Join Forces to Launch Smart Agriculture Project in Rural Egypt
Published in Daily News Egypt on 22 - 07 - 2025

Schneider Electric, the global leader in energy management and automation, has announced a strategic partnership with Egypt's Hassan Allam Holding to develop a sustainable and technology-driven model for advancing agriculture in underserved communities. The collaboration aims to transform the "Water-Energy-Food" nexus in rural areas through cutting-edge smart solutions, beginning with a flagship pilot project in El Nouras village, south of Port Said.
The initiative was unveiled during Schneider Electric's "Innovation Day: Buildings of the Future" held in Cairo, underscoring the private sector's expanding role in delivering community-centered, climate-smart infrastructure that supports Egypt's Vision 2030 and the country's international climate commitments.
At the heart of the project is the development of a solar-powered, climate-controlled greenhouse expected to produce 20 tons of vegetables annually. The system harnesses Schneider Electric's EcoStruxure technology to improve irrigation efficiency, reduce carbon emissions, and address long-standing agricultural challenges in the area, such as poor water quality and low crop yields exacerbated by climate change.
"This initiative reflects our deep commitment to supporting and empowering local communities through innovative solutions and advanced technologies," said Sebastien Riez, CEO of Schneider Electric Northeast Africa and the Levant. "Our partnership with Hassan Allam Holding is a true example of how cross-sector collaboration can turn sustainability ambitions into tangible impact."
Located in the northern Nile Delta, the village of El Nouras is home to nearly 12,000 people who rely on the El-Salam Canal for irrigation. The new greenhouse facility will be entirely powered by solar energy, aligning with Egypt's Integrated Sustainable Energy Strategy 2035 and updated climate targets under the Nationally Determined Contributions (NDCs), which aim to generate 42% of electricity from renewable sources and cut electricity-related emissions by 37% by 2030.
Beyond environmental goals, the project is designed to improve livelihoods by creating local jobs, training community members, and enhancing food security in the region. It also supports broader development objectives, such as gender equity, financial resilience, and local capacity building.
"Through this project, we aim to make a real impact on improving quality of life in underserved areas by addressing water, energy, and food challenges within an integrated, sustainable framework," said Merette Elsayed, Chief Commercial Officer of Hassan Allam Holding. "Innovation and sustainability are key to building more just and resilient communities."
The collaboration reinforces both companies' long-standing commitment to sustainable development, with a shared vision of leveraging technology and infrastructure to empower communities and bridge development gaps in rural Egypt. The model could eventually be replicated in other regions to scale impact and accelerate progress toward the UN Sustainable Development Goals.
As Egypt continues to push forward with its national sustainability agenda, partnerships like this one illustrate how the convergence of technology, clean energy, and inclusive development can drive meaningful, long-lasting change from the ground up.


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