Egypt's current account gap narrows, but overall BoP records deficit    Egypt's PM reviews debt reduction strategy, eyes more private investment    Egypt hosts international neurosurgery conference to drive medical innovation    Egypt, India discuss expanding industrial, investment partnerships    World Bank proposes Egypt join new global health initiative    Egypt's EDA discusses Johnson & Johnson's plans to expand investment in local pharmaceutical sector    I won't trade my identity to please market: Douzi    Sisi sends letter to Nigerian president affirming strategic ties    Egypt welcomes 25-nation statement urging end to Gaza war    Egypt, Senegal sign pharma MoU to unify regulatory standards    Egyptian pound ticks down in early Tuesday trading    Famine kills more Gaza children as Israel tightens siege amid global outrage    Kuwait's Crown Prince, Egyptian minister discuss strengthening cooperation    Egyptian Drug Authority discusses plans for joint pharmaceutical plant in Zambia    Egypt's FM seeks deeper economic, security ties on five-nation West Africa tour    Two militants killed in foiled plot to revive 'Hasm' operations: Interior ministry    Egypt foils terrorist plot, kills two militants linked to Hasm group    Egypt, Somalia discuss closer environmental cooperation    Egypt exports 175K tons of food in one week    Giza Pyramids' interior lighting updated with new LED system    Egypt's EHA, Huawei discuss enhanced digital health    Foreign, housing ministers discuss Egypt's role in African development push    Korea Culture Week in Egypt to blend K-Pop with traditional arts    Egypt, Uruguay eager to expand trade across key sectors    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



First open-finance platform revolutionises MSMEs ecosystem in Egypt
Robust joint venture between Damen, CashCall, and AUR Fintech
Published in Daily News Egypt on 30 - 03 - 2022

Damen, CashCall, and AUR Fintech have launched the first open-finance platform, called Madad, in Egypt.
Madad is to serve around 100,000 Egyptian micro-merchants as a part of the Damen and CashCall network of merchants, through a diverse range of added value non-banking financial services. These services include various types of lending systems, working capital schemes, and other countless added-value products and services.
CashCall brings to this venture its state-of-the-art technical infrastructure that combines an open finance platform and advanced data intelligence capabilities associated with its innovative embedded scoring algorithms to constitute the first MSMEs open-finance platform in Egypt.
It aims to support the Egyptian Financial Inclusion National Strategy; to bring in digital financial solutions for the economically underprivileged Egyptian people.
Madad has set itself the mission to provide clear insights on the needs of specific micro-merchant segments, seeking greater access to appropriate financial services to enable the purchase of productive assets; to strengthen their economic power.
The platform will fill the gap left by many stakeholders lacking the fintech expertise that would create the capability to deliver the inclusion that MSMEs critically need.
CashCall and Damen's network footprint plays a vital role in reaching out to the micro-merchant segment to provide access to a large base of customers in need of financial inclusion. AUR Capital acts as the first microfinance institution on the Madad platform to avail financing capacity.
Ashraf Salman, the Chairperson of AUR Capital, stated that Egyptian MSMEs need more productivity growth than ever; they often struggle to obtain the required capital to flourish their businesses. Penetrating the collaboration between two payment aggregators shall enable AUR Capital through Madad to provide MSMEs with a wide range of funding options to function more efficiently.
Damen, the e-payment company, has been operating in the Egyptian market for three years, with immense success in capturing a good share through its widespread in various governorates via a strong network spread within the villages and cities.
Tamer El-Hussainy, CEO and Managing Director of Damen for e-payments, commented that he is delighted with this triple partnership between Damen, CashCall, and AUR Capital. Thanks to the well-grounded network of merchants, El-Hussainy expressed his confidence in the success of Madad.
The products presented to merchants will be appreciated and valued by them. At the same time, it will support the Egyptian governmental direction in spreading economic awareness and financial inclusion. This step is just the beginning of broader strides and leaps forward among the three companies."
Ahmed Mahrous, Co-CEO of CashCall, said: "We are thrilled to announce the joined forces between the two payment aggregators in the Egyptian market; to leverage synergies to the benefit of the MSMEs ecosystem. CashCall strategy is to make non-banking financial services more accessible to more Egyptian citizens and merchants under the current economic conditions and challenges."
Mohamed Farouk, the Chairperson of AUR Fintech, added: "Madad shall make the best out of CashCall analytical tools and AI (Artificial Intelligence) to convert data into meaningful and actionable data. As a result, this should help financial institutions track new insights to optimize their underwriting process and mitigate their risks."


Clic here to read the story from its source.