Spinneys continues to expand in Egypt with the opening of its newest store in Zahraa El Maadi in Cairo on 28 February. The new store is located on the main Road 50 next to Hub 50 mall. The opening marks a new milestone for the company as it kick starts its expansion drive across the country in 2022. "This is our first store opening this year and it reflects our ongoing commitment to the Egyptian market in spite of the recent health and economic challenges over the past two years," Spinneys CEO Mohanad Adly, said. "This also marks the second store opening within less than 3 months after the successful launch of our New Cairo store next to the AUC in December 2021. We want to introduce Spinneys to as many Egyptian consumers as we possibly can, and we will be looking at locations not just in Cairo, but across various other main cities as well." Spinneys opened its first branch in Egypt in 2006 and has since made significant strides to increase its presence locally and to enhance the brand's image and awareness. The company's new growth strategy is focused on reaching shoppers in urban areas with an upgraded supermarket concept, while also offering fresh innovations in its core hypermarket stores. "Our growth plan looks different today than it did a few years back, driven by shoppers' expectations for convenience and high service levels", said Adly. "The supermarket format offers an exceptional quick-trip shopping experience to meet those needs for consumers who are becoming busier every day. The varying size and locations of these stores will enable Spinneys to create a unique shopping experience with an extensive food variety customized for each community." Spinneys started in Cairo in 2006 and brought a unique shopping experience to Egyptian consumers, who have an affinity for high quality goods and services and great value. Currently, Spinneys operates 18 stores in Egypt and employs approx. 2000 employees. The new store has created an additional 100 new jobs. The multi-million pound investment in this 1,000 m2 supermarket has provided shoppers with the latest Spinneys offer, including fresh meat, fruit & vegetables, deli & dairy, bakery as well as an extensive range of non-food items. Customers are also able to use the popular loyalty scheme, providing them with the opportunity to collect and redeem points with every purchase. In addition to its unrivalled store shopping experience, Spinneys also offers customers the choice to shop from the comfort of their own homes for maximum convenience. Shoppers are able to call the delivery hotline 16005 for phone ordering, shop online at www.spinneys-egypt.com or by downloading the Spinneys app for android and iPhone. This is the first store opening for Spinneys this year following the successful launch of the Pearl Des Rois branch in New Cairo earlier in December last year. Five more Spinneys stores are scheduled to open before the end of this year with the next opening planned in a new Nasr City location before the start of Ramadan.
