Spinneys Opens a New Superstore in Giza

Spinneys continues to expand in Egypt with its recent opening of a new store in Giza on the 18th of September. The store is strategically located on the Pyramids road at the heart of the historic Giza district.

The opening marks an important milestone for the company as it continues its expansion across the country through 2015.
The new store was launched as part of the company's overall strategy of expanding its existing network to be conveniently close to all its customers.
“The Giza store opening reflects our ongoing commitment to the Egyptian market,” Spinneys CEO Mohanad Adly, said. “In 2015, we want to introduce Spinneys to as many Egyptian consumers as we possibly can, and we will be looking at locations not just in Cairo but across various other cities as well.”
Spinneys opened its first branch in Egypt 9 years ago and has since made significant strides to increase its presence locally and also to enhance the brand's image and awareness. The company's new growth strategy is focused on reaching shoppers in urban areas with new formats like supermarkets, while also offering fresh innovations in its core hypermarket stores.
“Our growth plan looks different today than it did a few years back, driven by shoppers' expectations for convenience and high service levels”, said Adly. “The new supermarket format offers an exceptional quick-trip shopping experience to meet those needs for consumers who are becoming busier every day. The varying size and locations of these stores will enable Spinneys to create a unique shopping experience with an extensive food variety customized for each community.”
When Spinneys started in Egypt in 2005, it brought a unique shopping experience consumers who have an affinity for high quality goods and services and great value.Currently, the retailer employs over 1,200 employees and the new store has created an additional 200 new jobs, all of whom have been training over the past two months in carefully selecting Spinneys' famous produce and in keeping it fresh in cool hygienic conditions.
The multi-million pound investment in this 3,000 m2 store has provided shoppers with the latest Spinneys offer, including fresh meat, fruit & vegetables, deli & dairy, bakery as well as an extensive range of non-food and general merchandise items.Theelectronics sectionprovides a wide range of home and kitchen appliances from TV screens and washing machines to coffee machines and other smaller appliances.Customers are also able to use the popular loyalty scheme, providing them with the opportunity to collect and redeem points with every purchase.
This is the third store opening this year following the successful launch of the Mokattam branch in Cairo in May and the Hurghada branch in June. Two other Spinneys store locations, including a store in Alexandria and one in New Cairo, will also be celebrating launches in 2015.
http://english.ahram.org.eg/News/141932.aspx