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WebEngage for MarTech solutions expands in Middle East, Africa
Company eyes 3-fold growth by 2022, with sales, customer support teams are now based across GCC, Egypt
Published in Daily News Egypt on 17 - 11 - 2021

WebEngage, a full-stack retention operating system, has announced its expansion into the Middle East and Africa (MEA) region. The MarTech giant has set up a dedicated local team for sales and customer success management in the UAE, Saudi Arabia, Egypt, Kuwait, and Qatar markets.
The company has been establishing relationships in the region for the past three years and now plans to actively invest in community building, education, and training initiatives to build capabilities among customer teams in the Middle East region.
WebEngage's regional portfolio includes enterprise and startup segments, such as eXtra Stores, Vezeeta, Btech, elmenus, Ajmal Perfumes, Jazeera Paints, Wego, MakeMyTrip, among others.
Avlesh Singh, Co-founder and CEO of WebEngage, said: "The MEA region is a strategic focus for WebEngage and this announcement marks a key milestone of our journey here. With large volumes of customer data and aggressive growth over the last few years, clients are sitting on massive opportunities to engage, retain and monetize their customer bases even as they expand their acquisition efforts."
eXtra, Saudi Arabia's fastest-growing retail brand, witnessed a 33% increase in purchases through cart abandonment campaigns that led to 21% increase in revenue.
Elmenus, Egypt's booming food discovery platform, witnessed a 25% increase in the number of orders placed on the app with a 32% reduction in communication cost through multi-channel engagement.
WebEngage's efforts in the region are led by Aswin Ravi as Director, MEA, WebEngage, based out of Dubai, the UAE. An expert in identifying new streams for revenue and value creation, Ravi will oversee the company's growth, advancement, and collaboration initiatives in various segments across the region.
WebEngage's full-stack retention operating system helps clients consolidate data from across sources offering a 360-degree view of the customer alongside robust segmentation and analytics. The engagement engine helps trigger hyper-targeted and omni-channel journeys stitching together emails with SMS, mobile and web push, WhatsApp and on-site and in-app messaging. The personalization stack allows a deep 1:1 personalization across all the messages and now extends to the native content elements on the website and mobile apps as well. Recognizing that many customers have existing deep integrations with solutions, WebEngage offers out of the box integrations with the likes of MixPanel and Segment and has open APIs for a seamless two-way data flow with other systems.


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