IFC, Egyptian Fintech Association partner to support financial technology entrepreneurs

Both entities to conduct research, market analysis to identify challenges, opportunities fintech entrepreneurs face

The International Finance Corporation (IFC), a member of the World Bank Group, is joining forces with the Egyptian Fintech Association to support financial technology (fintech) entrepreneurs.
The move comes as part of a wider effort to spur private sector development and economic growth in Egypt.
The IFC will work with the association to improve the environment for doing business for fintech entrepreneurs. It will also conduct research and market analysis to identify the challenges and opportunities fintech entrepreneurs face.
The organisation will help the association create a vibrant and streamlined fintech sector, by sharing global experiences and supporting knowledge exchange around policy dialogue.
The novel coronavirus (COVID-19) pandemic has further highlighted the importance of digital technology in business, and created an opportunity for entrepreneurs to develop innovative, tech-enabled solutions.
Fintech innovations are at the forefront of many disruptive technology trends and are helping to boost financial inclusion for both individuals and businesses.
"Egypt is witnessing a rapidly developing fintech sector, driven by a number of proactive regulatory initiatives and attractive demographics, in addition to a growing interest from local and regional investors", said Sherif Samy, Chairperson of the Egyptian FinTech Association.
Noha Shaker, the FinTech Association's Secretary General, added, "We are excited to cooperate with IFC, to contribute to a more fertile fintech enabling environment."
The engagement will build on, and complement, World Bank-led programs that are helping Egypt's regulatory authorities implement policy and financial infrastructure reforms that enhance financial inclusion, with an emphasis on digital channels.
Walid Labadi, IFC's country manager for Egypt, Yemen and Libya, said, "The pandemic has highlighted the importance of fintech in solving longstanding development challenges like financial inclusion."
He added, "Young entrepreneurs have the potential to harness fintech solutions and become a driving force for sustainable economic development and job creation.
Labadi also said that strengthening the entrepreneurship ecosystem to support these efforts is a strategic priority for IFC in Egypt.
The engagement is part of IFC's Fintech Acceleration Program, which is supported by the Government of the Netherlands. It is also part of IFC's broader work in Egypt and across the Middle East and North Africa to support innovation by addressing funding and knowledge gaps at the earliest stages of entrepreneurship.