The International Finance Corporation (IFC), a member of the World Bank Group, is cooperating with the Egyptian Fintech Association to support financial technology (fintech) entrepreneurs as part of a wider effort to spur private sector development and economic growth in the country. According to the announced cooperation, the IFC will work with the association to improve the environment for doing business for fintech entrepreneurs and conduct research and market analysis to identify the challenges and opportunities fintech entrepreneurs face. The IFC will also help the association create a vibrant and streamlined fintech sector by sharing global experiences and supporting knowledge exchange around policy dialogue. The COVID-19 pandemic has further highlighted the importance of digital technology in business and created an opportunity for entrepreneurs to develop innovative, tech-enabled solutions. Fintech innovations are at the forefront of many technology trends and are helping to boost financial inclusion for both individuals and businesses, the IFC said in a statement. "Egypt is witnessing a rapidly developing fintech sector, driven by a number of proactive regulatory initiatives and attractive demographics, in addition to a growing interest from local and regional investors," said Sherif Samy, chairman of the Egyptian FinTech Association. The engagement will build on, and complement, World Bank-led programmes that are helping Egypt's regulatory authorities implement policy and financial infrastructure reforms that enhance financial inclusion, with an emphasis on digital channels. "The pandemic has highlighted the importance of fintech in solving longstanding development challenges like financial inclusion. Young entrepreneurs have the potential to harness fintech solutions and become a driving force for sustainable economic development and job creation. Strengthening the entrepreneurship ecosystem to support these efforts is a strategic priority for IFC in Egypt," said Walid Labadi, the IFC's country manager for Egypt, Yemen, and Libya.
