The UAE Strategic Marketing and Exhibitions organises two real estate exhibitions for International Property Show (IPS) in the UAE, and Saudi Arabia in March and April, with several Egyptian real estate companies participating. Egypt's participation comes under the auspices of the Ministry of Housing and New Urban Communities. Mohamed El Saidi, CEO of Strategic Marketing and Exhibitions and IPS's organiser, said that the company's agenda includes a group of exhibitions in several countries in Dubai Property Festival (DPF) from 24 to 26 March at the World Trade Centre and coincides with the International Investment Forum in which delegations from more than 150 countries and heads of more than 10 countries come together. He added that for the first time, the Egyptian pavilion will be held at the entrance of the halls in the World Trade Centre, in halls 4 and 5, and will include more than 20 real estate development projects in fourth generation cities, namely New Administrative Capital, and New Alamein. He further noted that the second exhibition will be held, for the first time, in Dammam, Saudi Arabia from 2 to 4 April. The Egyptian real estate pavilion will be held in Dammam and will include more than 420,000 Egyptians. El Saidi pointed out that the company's last exhibition in Riyadh achieved great success after achieving sales worth over EGP 600m. Dubai-based Strategic Marketing and Exhibitions is a specialised company in organising real estate exhibitions around the world, and has nine branches in different Asian, European, and African countries. The company has also supervised and organised 18 editions of Annual Investment Meetings in Dubai, and one edition in Cairo early this year.
