Egypt partners with Google to promote 'unmatched diversity' tourism campaign    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Taiwan GDP surges on tech demand    World Bank: Global commodity prices to fall 17% by '26    Germany among EU's priciest labour markets – official data    UNFPA Egypt, Bayer sign agreement to promote reproductive health    Egypt to boost marine protection with new tech partnership    France's harmonised inflation eases slightly in April    Eygpt's El-Sherbiny directs new cities to brace for adverse weather    CBE governor meets Beijing delegation to discuss economic, financial cooperation    Egypt's investment authority GAFI hosts forum with China to link business, innovation leaders    Cabinet approves establishment of national medical tourism council to boost healthcare sector    Egypt's Gypto Pharma, US Dawa Pharmaceuticals sign strategic alliance    Egypt's Foreign Minister calls new Somali counterpart, reaffirms support    "5,000 Years of Civilizational Dialogue" theme for Korea-Egypt 30th anniversary event    Egypt's Al-Sisi, Angola's Lourenço discuss ties, African security in Cairo talks    Egypt's Al-Mashat urges lower borrowing costs, more debt swaps at UN forum    Two new recycling projects launched in Egypt with EGP 1.7bn investment    Egypt's ambassador to Palestine congratulates Al-Sheikh on new senior state role    Egypt pleads before ICJ over Israel's obligations in occupied Palestine    Sudan conflict, bilateral ties dominate talks between Al-Sisi, Al-Burhan in Cairo    Cairo's Madinaty and Katameya Dunes Golf Courses set to host 2025 Pan Arab Golf Championship from May 7-10    Egypt's Ministry of Health launches trachoma elimination campaign in 7 governorates    EHA explores strategic partnership with Türkiye's Modest Group    Between Women Filmmakers' Caravan opens 5th round of Film Consultancy Programme for Arab filmmakers    Fourth Cairo Photo Week set for May, expanding across 14 Downtown locations    Egypt's PM follows up on Julius Nyerere dam project in Tanzania    Ancient military commander's tomb unearthed in Ismailia    Egypt's FM inspects Julius Nyerere Dam project in Tanzania    Egypt's FM praises ties with Tanzania    Egypt to host global celebration for Grand Egyptian Museum opening on July 3    Ancient Egyptian royal tomb unearthed in Sohag    Egypt hosts World Aquatics Open Water Swimming World Cup in Somabay for 3rd consecutive year    Egyptian Minister praises Nile Basin consultations, voices GERD concerns    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Business against hunger
Published in Al-Ahram Weekly on 26 - 08 - 2010

A charitable institution run with a business mentality is proving that hunger can be overcome, Sherine Nasr reports
The right to food is perhaps the simplest and most essential of all human rights. Unfortunately, this plain fact is easier said than done. But not for the Egyptian Food Bank (EFB), a non-profit foundation that started in 2005 and has grown in size to turn into a profitable investment aiming at feeding the poor and vulnerable across the nation.
"Of all man's basic needs, we defined the need for food as the most urgent," said Reda Sukkar, EFB executive director who together with a group of businessmen and university professors walked the extra mile to provide an answer to the hunger problem in a sustainable and well-organised manner.
It was normal that the start should be made in Upper Egypt, known to be the least privileged area of the nation. "A market survey was conducted in order to define whom to target and what basic requirements to offer," said Sukkar.
Although EFB's network has grown over the years to include different groups of people, two main categories remain at the core of the mission's interest: first, those who are incapable of providing for themselves, including the sick, the old, orphans, the disabled and widows. These are entitled to 100 per cent monthly food supply by the EFB. The other category includes those with a fixed income that can hardly afford their food requirements.
"It is important to note that we don't work with individuals but with NGOs," said Sukkar, adding that EFB is currently involved with some 900 NGOs in 29 governorates.
Starting in 2005 with around 30,000 families, the , each containing 12 basic dry food supplies used daily by every Egyptian family, including rice, sugar, legumes, cooking oil and canned vegetables with meat.
"These are distributed totally for free. Each NGO has a set date to receive its stock and distribution is done in the presence of an EFB representative, to make sure that the bags reach the needy."
The process has encouraged many NGOs to meet the standards set by the EFB in order to become permanent clients. Being an officially registered NGO, to be able to conduct a case study and manage accounts are some of other conditions set by the EFB in order to deliver its service to the NGOs.
"Those who meet most of these conditions will receive the bags only on social and religious occasions. Meanwhile, the EFB provides those NGOs with the technical assistance required in order to comply with our criteria. It is then that they receive the bags on a monthly basis," said Sukkar.
The good news is that the EFB is for all Egyptians. "Religious beliefs are not part of the bargain. We are targeting Egyptians at large regardless of their religious inclinations or geographical destinations," said Sukkar.
The EFB's green logo for labelling foodstuffs has proved a good tool in gaining the confidence of Egyptian villagers, many of whom are now willing to send their girls to illiteracy eradication classes offered by EFB volunteers, an initiative that added another important social service to the various tasks taken on by the organisation.
Since the very beginning, the mission has ignited the interest of businessmen, many willing to provide for the service either in cash or in kind. "As our activities has grown beyond our expectations. The amounts of dry food we receive as donations could hardly meet our needs. Therefore, we decided to apply for the market to purchase the commodities," said Sukkar, adding that the EFB has developed 11 departments, including quality control, market survey and follow up, and commodity purchasing.
"We deal only with major traders. We choose the best price offer and the commodity has to comply with our specifications," said Sukkar. Contributions by an increasing number of benevolent donors cover for expenses. Donations in kind are turned down if they don't meet the same specifications.
While the battle against hunger has continued successfully, and tons of dry food commodities poured into the food bank, to continue to load the packages manually -- a process that required hundreds of people and caused the waste of some of the donations -- was in the end too much.
This month, the EFB inaugurated "Hedeya", a state-of-the-art packaging factory that will be operating for the next six months over a donated stretch of land before it moves to its permanent location in New Cairo City. The new factory contains eight production lines to package dry food (rice, sugar, rice, beans, etc...) with a production capacity of 1.5 tons per hour.
"To run the business in a sustainable manner, the factory is open to those willing to package their products. The revenue will be directed to service the different activities of the food bank," said Sukkar.
Along five years of productive work, the EFB has managed to acquire ISO 9001-2000 in 2008 and is seeking to acquire ISO 22000 related to food safety. By so doing, the EFB is perhaps the first NGO in the Middle East to operate according to the professional standards of normal food companies.
Within the framework of providing food for the hungry, the EFB has developed variable options for those who are willing to donate in cash. For example, "The Era of Bountifulness" is a programme where donors can pay money to support a family of one, three or five members with foodstuffs for six months and up to one year.
"A Hunger-Free Village" is another initiative where multinational companies are entrusted with the task of feeding one of the poorest villages (there are at least 1,000 villages that have been defined as the poorest in the country) as part of their corporate social responsibility.
On the public awareness front, the EFB has concluded a deal with the Egyptian Hotel Association by virtue of which big hotels and fast food chains donate readymade meals using excess food not sold. The packages are delivered immediately to the nearest NGO by the hotel or restaurant. Many big names in the field of fast food have become permanent clients, while TNT has taken responsibility for transporting the packages.
"This initiative represents one of the largest social involvements in the process of feeding the poor. We started with delivering one million meals per month. The number has jumped to 18 million meals per month at a cost of LE20 each," said Sukkar.
At present, the EFB's symphony of social solidarity is led by a board of businessmen, 150 full time employees, 6,000 volunteers and tens of thousands of benevolent individuals and socially responsible companies.


Clic here to read the story from its source.