The American company, Platform Leaders, specialized in real estate marketing, has launched its operations in the Egyptian market with initial investments worth EGP 150m. The company aims to use Egypt as a starting point to expand in the Middle East and Africa. It considers Egypt as one of the most promising markets in the region, according to careful studies carried out by the company's team abroad led by Ahmed Elbatrawy, the chairperson and Co-Founder of Platform Leaders. Elbatrawy stated: "The platform's strategy in the market depends primarily on providing accurate and documented information and specialized analyzes through a professional research team in favor of facilitating investment decisions and serving real estate stakeholders." He added that the company was looking to launch its second branch in one of the promising markets to complete its plans for its spread and expansion globally. The result of research came that the Egyptian market is one of the best promising markets to receive the company's branch and consider it a gateway to the entire Middle East and Africa. He noted that the Platform Leaders intend to launch the platform before the end of this year as part of its expansion plan. He further explained that the platform also helps buyers to browse the largest number of mixed-use properties in the easiest way to browse and access very accurate information related to property and comparisons between different properties that facilitates purchase decisions after searching in various alternatives. Additionally, the platform helps in facilitating procedures for obtaining mortgage financing for clients, in addition to, updated information on all urban areas and investment opportunities on an ongoing basis through a professional and qualified team at the highest level to ensure the achievement of the company's expansion goals, Elbatrawy concluded.
