Coldwell Banker Egypt has celebrated the launch of its new programme, "Franchise and Capitalize". It enables investors and entrepreneurs in the real estate sector to establish successful projects, expand in existing ones, achieve the well managed risk; meanwhile comply with the framework of the Egyptian Real Estate new market requirements. During the celebration, Coldwell Banker Egypt has announced that more than 2,000 applicants have applied to participate in the program, with Redcon Construction and Yasser Al-Barquoqi being the first to join the Franchise. The launch of the new "Franchise and Capitalize" programme falls in line with the vision of Coldwell Banker's global strategy, which focuses on supporting and developing the real estate sector in Egypt. It complements the urban renaissance that is witnessed in Egypt, and the country's interest in micro, small, and medium enterprises. Furthermore, Coldwell Banker, with the implementation of "Franchise and Capitalize" programme, strives to build a generation of professional Real Estate experts that will cater to all the Egyptian governorates, provide job opportunities, and create new investment windows, with guaranteed ROI. Mohamed Abdullah, Chairperson Coldwell Banker – Egypt, stated: "Real Estate Sector is currently undergoing several developments, which led to the establishment of new fundamentals, and the application of a new set of standards, which follow Egypt's Sustainable Development Goals (SDGs), and Egypt's 2030 Vision." Abdullah added: "With the launch of the new Franchise and Capitalize programme, we look forward to adding a new chapter to our success story, and providing more advanced real estate advisory services; backed by our global and local expertise." Furthermore, Karim Zain, CEO of Coldwell Banker – Egypt, said, "Our new Franchise and Capitalize Program provides the opportunity to benefit from Coldwell Banker's diversified portfolio of services in Egypt, including marketing studies, asset valuation, capital services, and others related to the Real Estate sector for the developer and the customer." Regarding the programme's requirements, Sherif Mahmoud, Vice President of Coldwell Banker- Egypt for Franchising, explained: "The new Program compels the presence of a legal entity for the company, and a minimum, agreed-upon, capital. Throughout the programme, Coldwell Banker seeks to develop the Egyptian real estate market, through supporting and empowering investors, with high-level and effective training programmes, and shared experiences. Participants will attend exhibitions, seminars, and conferences, affiliated with Coldwell Banker in America and Egypt, through the Coldwell Banker Academy. They will also gain access to our client network, which holds more than 300 projects." Additionally, Mahmoud mentioned: "We are proud of the high number of applicants for the program, which has reached 2,000 applications. We are currently reviewing the criteria, and evaluating the applicants, to announce the final participants of the programme." Coldwell Banker's Franchise programme has achieved great success in the US. By witnessing a good example, the company endeavors to achieve a similar impeccable impact on the Egyptian Real Estate sector; by offering job opportunities, and working through a set of regulations and operating policies of Coldwell Banker International. Subsequently, this will contribute to reducing the risks of failure, in addition to building a strong foundation that will reflect the growth of the sector, and the national economy as a whole.
