Egypt's FM highlights 'soft power' in Mali meeting with alumni    Egypt's foreign minister opens business forum in Niger, targets new partnerships    Egypt's FM delivers Al-Sisi message to Niger's leader, seeks deeper security ties    Rafah Crossing 'never been closed for one day' from Egypt: PM    Egypt will keep pushing for Gaza peace, aid: PM    Remittances from Egyptians abroad surge 70% YoY in July–May: CBE    Sudan's ambassador to Egypt holds reconstruction talks on with Arab League    Egypt's current account gap narrows, but overall BoP records deficit    Al-Sisi urges accelerated oil, gas discoveries, lower import bill    SCZONE signs $52.6m textile industry deals during China investment tour    Egypt hosts international neurosurgery conference to drive medical innovation    Egypt's EDA discusses Johnson & Johnson's plans to expand investment in local pharmaceutical sector    I won't trade my identity to please market: Douzi    Sisi calls for boosting oil & gas investment to ease import burden    EGX to close Thursday for July 23 Revolution holiday    Egypt, Senegal sign pharma MoU to unify regulatory standards    Egyptian Drug Authority discusses plans for joint pharmaceutical plant in Zambia    Two militants killed in foiled plot to revive 'Hasm' operations: Interior ministry    Egypt, Somalia discuss closer environmental cooperation    Egypt foils terrorist plot, kills two militants linked to Hasm group    Giza Pyramids' interior lighting updated with new LED system    Egypt's EHA, Huawei discuss enhanced digital health    Foreign, housing ministers discuss Egypt's role in African development push    Korea Culture Week in Egypt to blend K-Pop with traditional arts    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Egypt's Talaat Moustafa Group signs agreement with AZADEA Group to launch 13 new brands at Open Air Mall - Madinaty
Published in Daily News Egypt on 22 - 09 - 2021

Talaat Moustafa Group (TMG) the leading real estate developer in Egypt has announced a strategic partnership with premier lifestyle retailer AZADEA Group to bring 13 new brands to the Open Air Mall at Madinaty. AZADEA Group stores will occupy an area close to 10,000 square meters and are planned to open in the spring of 2022
The agreement will enhance the mall's retail offering and will provide its shoppers with AZADEA Group's most exciting globally recognized brands. Shoppers will enjoy power brands covering a wide range of categories including fashion and accessories, dining, and home accessories. Open Air Mall shoppers will get to enjoy power brands including Zara, Zara Home, Oysho, Pull & Bear, KIKO Milano, Sunglass Hut, Stradivarius, Lefties, Virgin Megastore, Massimo Dutti, Bershka, PAUL and The Butcher Shop and Grill
The partnership was signed in an official ceremony held at the beautifully landscaped Open Air Mall. Mr. Omar Hisham Talaat, Chief Business Development Officer at TMG Holding and Mr. Saif Salem, Country Manager at AZADEA Group signed the contract on site.
Open Air Mall is one of the largest upcoming shopping and lifestyle destinations in Egypt and the Middle East. The mall is made up of 92,000 Sqm of GLA spread across 8 different themed buildings. The mall has been operational in a "soft launch" mode since 2019 with the opening of two of its eight buildings, one of which anchored by Carrefour Hypermarket and the other boasts a 15-screen cinema complex that offers the latest in projection technology.
Open Air Mall is planning to soon open the third and fourth buildings before the end of the year. The third building will house a
Food Hall which will cater to every taste and it will feature the best international food outlets consisting of local and regional chains.
The fourth building is a uniquely designed Family Entertainment Center that will offer families with "first to market," experiences which will surely leave them thrilled.
The Mall will offer its visitors and shoppers with never been seen experiences in Egypt. Inspired by the San Francisco Tram, the Mall will feature 4 trams built on a historic undercarriage from a 1950s trolley streetcar that will travel along the mall's promenade connecting the different buildings in fun filled rides.
The mall is easily accessible to shoppers and is located in East Cairo on the Cairo-Suez Highway. Open Air Mall is only a 10 to 20-minute drive from New Cairo, the New Capital and Al Rehab City, it is also strategically located in close proximity to the 1st, 3rd and 5th settlements. It has a direct catchment area of approximately 4.5 million people. Although not yet fully operational, the mall already draws healthy footfall averaging 30,000 customers per day.
Watch out for more great announcements in the very near future. When fully complete, Open Air Mall will be a destination that offers an experience that far exceeds pure retailing.


Clic here to read the story from its source.