Following the launch of its laundry franchise sales in Egypt two months ago, Mr. Jeff has continued to gain momentum, the Spanish company said in a statement on Sunday. In a matter of weeks, the company sold its first 20 franchises across the country in Maadi, Dokki, Mohandseen, Fifth Settlement, Mokattam, Zamalek, El Sheik Zayed, 6th of October, and Heliopolis districts. The company's success in Egypt is being replicated across the Europe, the Middle East, and Africa (EMEA) markets, with more than 100 franchises sold in the Middle East. According to Eloi Gómez, CEO and co-founder of Jeff, "our obsession from day one has been to add value to the customer and we believe that we can do it, not just by washing and ironing their clothes, but also by offering them all the services they may need in their day-to-day lives." By offering on-demand laundry services, conveniently accessible through the app, Mr. Jeff aims to alleviate the stresses of the working population by doing their laundry in a time-efficient and reliable manner. Franchising its on-demand laundry and dry-cleaning services across EMEA and Egypt is a key component of the company's growth and development strategy and aligns with its focus on international expansion into 30 countries in 2019 in Europe, Africa and the Middle East. "One of the reasons why we have seen so much interest in Mr. Jeff is because we offer the benefit of low investment fees and the prospect of owning a profitable business'', said Gómez. Jeff aims to sell more than 150 franchises by the end of the year in other parts of EMEA. As the company's innovative laundry and dry-cleaning model continues to grow, the Spanish startup also announced it will be changing its corporate brand name to Jeff, taking the first step to becoming a super services app. The new name stems from a change in the Jeff business model to become a multiservice platform or "super app", offering users everything they need in just one click. This platform will bring a variety of care and wellness services together under “The Good Good Life, the service platform that puts everything you need in your day-to-day life at your disposal.” The laundry and dry cleaning home delivery service will continue to be called Mr. Jeff. The first new service being developed by Jeff is dedicated to hairdressing and beauty, announced last June under the name ‘‘Beauty Jeff'', with the first salon opening in Argentina in October 30, 2019 In addition, Jeff is also announcing its fitness services, Fit Jeff, which will launch in the coming months.
