Mohamed El Dahan, CEO of Emaar Misr, has asserted that there is a clear strategy for the company regarding their investment projects in Egypt, as Emaar has started to launch its first project in 2006 under establishing and developing distinct urban communities, asserting that Emaar's investments up EGP 53 billion within 2013, and the company is keening to provide 15 K job opportunities inside Cairo. Emaar has pumped EGP 150 million for its projects in Uptown Cairo 'Mokattam' and 'Mivida' Community in new Cairo to provide more job vacancies. Uptown Cairo is a one of a kind luxury development, bringing an entirely new definition to modern living. The crowning jewel of Uptown Cairo, Emaar Square represents an exciting new chapter, a new residential and lifestyle offering that builds on our commitment to investing further in the city's economic growth and responds to a growing demand for premium real estate. It is part of our development strategy to create a true urban masterpiece in the city." El Dahan added in a press conference concerning the partnership contract between his company and Philips Solar Road Lighting Solutions Company that his company did not resort to halt is projects in Egypt in the current period despite the political and security turmoil. Emaar Properties is showcasing its diverse portfolio of projects – both in Dubai and other key global markets – at Cityscape Global. The latest projects of Emaar in Turkey, Saudi Arabia, Morocco and Lebanon will also be showcased. Mivida is Emaar Misr's third integrated project in Egypt following Uptown Cairo and Marassi, both of them currently being developed on schedule. Mivida is a pioneering developmental concept in Egypt as it introduces smaller, smarter and cost-competitive fully-finished, ready to furnish residences that uphold Emaar's world-class quality standards. The mixed-use project is a celebration of urban city living in a suburban setting, featuring homes, commercial space and other amenities in a truly 'work, live and play' environment. Mivida, meaning 'My Life,' is being developed to meet the lifestyle aspirations of residents with a focus on the highest quality standards that cover all aspects of living including healthcare facilities, schooling, retail, hospitality and business, all set in close proximity to the homes.
