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Egypt's UMS inks deal with TikTok
Nada Ali Published in Amwal Al Ghad on 12 - 06 - 2025

Egypt's United Media Services (UMS) announced a strategic partnership with TikTok in August 2025, aiming to reintroduce digital content through its platforms with an innovative approach that bridges traditional and digital media.
The UMS has signed an agreement to enhance its media network with digital experiences, aiming to boost audience engagement, particularly among younger demographics, according to its statement.
Through this partnership, the company seeks to leverage TikTok's wide reach and strong engagement with youth, repurposing content with a fresh vision that balances modernity with authenticity.
Attribution: Amwal Al Ghad English
Subediting: M.S.Salama

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