Amazon inaugurated on Tuesday a logistics centre in Egypt as the global online shopping platform titan plans to launch Amazon.eg this year. The inauguration ceremony was attended by Egypt's Prime Minister Mostafa Madbouly, Telecommunications Minister Amr Talaat, and Minister of Trade and Industry Nevine Gamea, a cabinet statement said. The 28,000 square-metre-sized store, located in 10th of Ramadan city in Sharqia governorate, in Lower Egypt, aims to provide a faster shopping and delivery to meet the demands of online shopping customers in Egypt, said Ronaldo Mashhour, vice president of Amazon for the Middle East and North Africa. Amazon has been operating in Egypt since 2017 through Souq.com, an Amazon affiliated company, introducing online shopping services and operating a widespread local logistics and operations network across the country with 15 delivery stations across the country. With investments worth over EGP 1 billion, Amazon has also established corporate and customer services offices and a total local workforce of over 3,000 employees across corporate, customer service, and operations in Egypt. Souq.com has become Amazon.sa and Amazon.ae in both Saudi Arabia and the UAE since Amazon acquired Souq.com in both markets. Amazon's new investment reflects the company's "firm and continued" commitment to supporting and strengthening the economic sector, Mashhour added. Prime Minister Madbouly stressed Egypt's keenness to attract more foreign investments to establish various projects in different sectors, the cabinet statement said. The Egyptian market is promising, and has wide opportunities for investors and businessmen, Madbouly added, noting that Egyptian President Abdel-Fattah El-Sisi has urged for strengthening the role of the private sector as an important partner in achieving development.
