Amazon.com Inc, the world's biggest online retailer, announced on Monday it would be launching its Egyptian site Amazon.eg later this year, giving local businesses the opportunity to reach more customers across the country. In preparation for the new site, Amazon elaborated in a statement that Amazon Seller Central, the company's seller management tool, is now open for registration in Egypt via sell.amazon.eg, where they can set up their accounts. Selling partners already selling on Souq.com, an Amazon company, have now access to Amazon Seller Central. The e-commerce giant is inviting them to experience the new features of the seller tool and validate their account information to begin selling on Amazon.eg as soon as the site is launched. Local businesses ready to begin selling online with Amazon for the first time are also able to register their accounts via sell.amazon.eg. Omar Elsahy, general manager of Amazon and Souq.com in Egypt "The introduction of Amazon Seller Central in Egypt is a key milestone in our journey to continue supporting local Egyptian businesses of all sizes, delivering greater opportunities to help them grow and connect with millions of customers," Omar Elsahy, general manager of Amazon and Souq.com in Egypt, said. "With a wealth of great retailers, sellers, brands, and handicrafts, we are excited to be working hand-in-hand with the industrial sector in Egypt to continue serving customers across the country. "Their success is our success, as we remain committed to providing customers with a great shopping experience supported by what they tell us they value the most—low prices and vast selection, paired with fast delivery." Elsahy added. Amazon's business model is built around offering customers more selection, which means the company champions and empowers third-party sellers. Today, small and medium-sized enterprises (SMEs) make up more than 50 percent of everything on Amazon's online stores globally. To fuel the success of selling partners on Amazon, the company is offering a range of tools and programmes to help them grow their business like never before. Among many new possibilities, they can create campaigns to drive discoverability for their products and run promotions in the form of coupons any time of the year, Amazon statement read. Additionally, sellers can select from various easy and stress-free fulfilment strategies when shipping orders to customers, including Fulfilment by Amazon (FBA), whereby they send their products to Amazon's fulfilment centre and let Amazon take care of the rest. "The largest household brands, as well as emerging ones, all sell on Amazon globally, and we're excited to bring this experience to the thousands of diverse sellers in Egypt in preparation of the launch of Amazon.eg." Elsahy noted. "Amazon already has a wide fulfilment network across Egypt and, with FBA, sellers are now able to store their products in Amazon's fulfilment centres for faster customer shipping at the time of the launch of Amazon.eg." Amazon has been operating in Egypt since 2017 through Souq.com. It operates a widespread local logistics and operations network across Egypt, including its main fulfilment centre supported by 15 delivery stations across the country. In addition, Amazon also has established corporate and customer services offices, and a total local workforce of over 3,000 across corporate, customer service, and operations in Egypt.
