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Join sessions of the AUC's Gerhart Center Webinar Series
Published in Ahram Online on 09 - 02 - 2021

The American University in Cairo
Mon 15, 7-8pm (GMT+2): “Ethnography for BoP Studies” is the upcoming session of the Gerhart Center Webinar Series (GCWS) featuring Saroj Kumar Mohanta, director at ECOCIATE Consultants. Mohanta is a marketing professional with expertise in Market Research, Consumer Insights and Innovation. He has been working in the Emerging Markets for 25 years. He specializes in ethnography research and applied it successfully to ‘rural markets' in India and other countries for understanding consumer behavior, and identifying their felt needs and pain points while consuming products and services. He has contributed to development of product and process concepts which have driven Innovation in Companies and Social Enterprises. The Link is http://e.cglink.me/2kZ/r300049023
Wed 17, 7-8pm (GMT+2): Join this session of the GCWS titled “A Bottom-Up Approach to Subsistence Marketplaces and Marketplace Literacy in a Post-COVID World” featuring Madhu Viswanathan, professor, department of marketing, College of Business Administration, Loyola Marymount University, Los Angeles. Viswanathan's research programmes are on measurement, and subsistence marketplaces, where he has authored several books including Measurement Error and Research Design (Sage, 2005), Subsistence Marketplaces (2013), and Bottom-Up Enterprise (2016). He pioneered the area of subsistence marketplaces, a bottom-up approach to poverty and marketplaces (www.business.illinois.edu/subsistence). The Link is http://e.cglink.me/2kZ/r300049025
Amir Bashtak Palace
Al-Muaaz St, Tel 02 2787 9187
Every Saturday and Wednesday, 4pm: The training courses of the Arab Singing House students.
Amir Taz Palace
27 Al-Syoufiya St, off Al-Saliba St, Al-Khalifa District, Tel 02 2514 2581
Every Saturday and Tuesday, 1pm: Enshad Dini (religious chanting) workshop by Munshid Mahmoud Al-Tohamy.
Every Sunday and Thursday, 4pm: Playing on musical instruments workshop for ages from 10 to 18 years
Every Sunday and Thursday, 4pm: The singing workshop of Amir Taz Palace Choir trained by Heba Ramadan.
Every Sunday, Tuesday, Thursday, 3pm: A workshop on preparing the actor with Ahmed Zakariya.
Beit Al-Aini (The Child Creativity Centre)
Al-Azhar, district, behind Al Azhar Mosque, Tel 02 2514 2990
Every Saturday, 11am: A workshop for the Beit Al-Ain Children's Choir, supervised by Prof. Eman Suleiman. Every Monday, 12noon: Wire and clay toy formation workshop, supervised by Rahma Mahgoub.
Every Wednesday, 1pm: A recycling workshop supervised by Hala Anwar.
Beit Al-Harrawi (The Arab Oud House)
Mohamed Abdu St, behind Al-Azhar Mosque, Tel 02 2510 4174
Every Saturday and Wednesday, 4-9pm: Oud, nay, qannun, violin and percussion instruments classes given by the oud professors of the Arab Oud House.
Every Saturday and Thursday, 3-6pm: Workshops on learning the theories of playing oud by professors Elham Alhag and Ahmed Altaweel.
Every Saturday, 5-6pm: Workshops on the theories of playing oud for beginners by Fadi Adel Al-Hajj.

Ceramic and Traditional Handicrafts Centre
1 Al-Imam St, behind Amr bin Al-Aas Mosque, Al-Fustat, Old Cairo, Tel 02 2364 3103
Every Sunday, Monday, Tuesday, Wednesday and Thursday, 3-6pm: Egypt's artisans' initiative for training on handicrafts such as porcelain, copper, Khayamiya, heritage jewellery.
The Child Creativity Centre (Beit Al-Aini)
Al-Azhar district, behind Al-Azhar Mosque, Tel 02 2514 2990
Every Saturday, 11am: Handicrafts workshop and Beit Al-Aini Children Choir workshop, supervised by Manal Suleiman (2pm).
Every Monday, 3pm: Miscellaneous activities workshop.
Every Wednesday, 11am: A workshop of skills development for people with special abilities by Doaa Fathy.
Every Thursday, 12pm: A cultural day.
The French Cultural Institute
The Institute has launched its new website at the beginning of this year. You can visit it through this link: www.ifegypte.com
The new website is carefully designed to meet your requirements and facilitate access to information. It is also fast, easy to use, and offers a variety of content and new ways to communicate with the institute. With one click, you can view the spaces devoted to French language courses, Arabic language courses, various events in all branches (exhibitions, conferences, cultural events), and cooperation developments. In addition to contacting the institute directly by sending your messages to any of its sectors through its website. If you have difficulty completing the French language courses at the headquarters of the French Institute in Egypt in Mounira, Heliopolis, New Cairo, Sheikh Zayed and Alexandria, you can continue them online.
It takes the health of its customers very seriously and has implemented strict health measures to provide you with the best possible educational conditions. Wearing a mask is mandatory for all and physical spacing is respected in the classroom and in the building.
For more information flock to the institute's [email protected]. 
You can choose the branch you prefer and see the French language courses for adults and children that are appropriate for you and register there. You can also call the institute at the following numbers: 01205558639/01227484951/
01222196984, from Monday to Friday, 9am to 5pm.
Italian Cultural Institute
During the month of February, thematic course, workshops and special preparation courses for the Cils exams will be organized (writing, music, etc.). All details are available on the official website and on the official Facebook page. Stay connected!
The Italian Institute continues the posts of videos in Arabic with translations from the Divine Comedy, Dante Alighieri's masterpiece, to bring the Arab-speaking public closer to the work of the supreme poet. Videos are directed by Giabluca Barbadori, with the special participation of Ashraf Farouk, Amir Salaheddin, Sherine Hegazy, and Sara El Mokadem.
The Institute offers daily multimedia content in several categories representative of the best of the Italian cultural industries, including literature, language, art, cinema, and archeology. To stay updated follow these digital contents and connect to the institute's official Facebook page: Italian Cultural Institute and Archaeological Center and it's other social channels: Instagram and Twitter.
As for the teaching of the Italian language, the Institute continues to provide its students at home with courses covering all levels of the language taught.
“Parla come mangi” (Speak as you Eat) is the first video series created by IIC Cairo and dedicated to students of the Italian language which was edited by the institute's professors of the Italian language courses, which search and even display various expressions of the vernacular Italian language, which is often similar to the Egyptian one, in addition to gestures, sayings and lifestyles.
Talaat Harb Cultural Centre
Al-Sayyeda Nafissa St, Zeinhom area, Tel 02 2362 2647/ 2362 8174
Every Sunday and Wednesday, 2pm: The centre's Children Choir rehearsals.
Every Saturday and Monday, 12pm: A training course to teach how to write and read in Braine for the blind, under the supervision of the archaeologist Ahmed Mohamed Naguib.
Every Saturday and Thursday, 12pm: Handicraft, artistic and metalworking workshops for making small handicraft projects for young people and those with special abilities.
Every Wednesday and Friday, 10am: A workshop on preparing the actor.
Every Wednesday and Friday, 2pm: Art expression workshop, in addition to artistic and cultural activities for normal children and those with special needs.
Every Saturday, 11am: A meeting in the framework of human skills development for people with special abilities, supervised by professors Doaa Fathy and Iman Abul-Magd.

*A version of this article appears in print in the 11 February , 2021 edition of Al-Ahram Weekly


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