DURING Samsung's Full HD 3D LED TV global launch press conference recently held in New York City, the electronics maker made another stride towards redefining the home entertainment experience by officially announcing the world's first-available Full HD 3D LED TV and full lineup of 3D home entertainment products to consumers worldwide. The company also announced the expansion of its strategic alliance with DreamWorks Animation SKGto feature an exclusive offering of the Company's beloved Shrek film series – which to date has grossed over $2 billion in worldwide box office – in its entirety in 3D for the first time ever. To make 3D TV more accessible for consumers globally, Samsung unveiled a promotional programme where everyone, who purchases a 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System will receive a 3D starter kit that includes two pairs of Samsung 3D active glasses and a first time, feature- length 3D Blu-ray version of DreamWorks Animation's 2009 release, Monsters vs. Aliens (exclusive to Samsung products). Additionally, during the second half of 2010, the most successful animated film franchise of all time – DreamWorks Animation's Shrek film series – will be available in 3D Blu-ray for Samsung home solutions. “We remain committed to leading the market by deploying new categories of entertainment like Full HD 3D LED TVs, on which consumers around the world will be able to enjoy their favourite content, including DreamWorks Animation's Shrek franchise, in their homes,” said Boo-Keun Yoon, President of Visual Display Business Unit at Samsung Electronics. “With the widest range of options for 3D home solutions ever, Samsung continues to lead the home entertainment industry by liberating 2D content to 3D, and creating new, immersive experiences for consumers," added Yoon. “It is an incredibly exciting time for the industry at large, as we continue to see the proliferation of 3D in theaters globally at unprecedented rates and now – thanks to Samsung's innovation leading the charge – the capability to deliver a truly premium 3D experience for consumers in their homes. We are thrilled to be able to offer audiences the exciting opportunity to bring the world and characters of all of our Shrek movies home with them this year in 3D,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation.
