NBA Africa and MAVEN Developments have announced a multiyear collaboration that makes the latter an official partner of NBA Africa in Egypt. The collaboration tipped off with "NBA Weekend," an interactive basketball and lifestyle event that was held in North Coast's Cali Coast Ras El Hekma on 18-19 August. The event featured an NBA 3X (three-on-three) basketball tournament, live music performances, and a Jr. NBA clinic for 100 local youth on both days. Later this year, MAVEN Developments and NBA Africa will launch a Jr. NBA West Cairo League for youth (the 12 to 16 age group) and host an elite player development camp in Egypt for U-16. Vice President and Head of NBA Egypt, Mohamed Soliman, stated: "MAVEN shares our commitment to inspiring the next generation of young people to be better leaders and teammates on the court and in their communities." MAVEN Developments Co-Founder and Board Member, Mo Rushdy, said: "We're always searching for the value of the things that matter, such as creating more opportunities for Egyptian youth to play sports, and we look forward to the launch of our collaboration with the NBA this weekend." The collaboration builds on the league's previous initiatives in Cairo, including the last two Basketball Africa League Nile Conference group phases, Jr. NBA clinics for local youth, the 18th edition of the Basketball Without Borders (BWB) Africa camp, and the launch of the NBA Egypt office earlier this year. MAVEN Developments also served as the title sponsor of the BWB Africa 2022 camp awards. The Jr. NBA, the league's global youth basketball programme for boys and girls, teaches the fundamental skills as well as the core values of the game – teamwork, respect, determination and community – at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. The Jr. NBA programme has been implemented in 16 African countries.
