Standard Chartered to open first branch in Egypt next Sept.– c.bank official    German Thyssenkrupp nears deal to build Egypt green hydrogen plant – CEO    Egypt's stocks end lower on Monday as benchmark EGX 30 slides 0.34%    Egypt works on charting cooperation strategies with international institutions for 5 years: Al-Mashat    Maha karara joins AAIB as Head of Corporate Communications, Sustainability    Over 2.4 million newborns examined for hearing impairment: Health Ministry    Netflix releases trailer of Arab adaption of 'Perfect Strangers' film    Balqees to headline concert celebrating launch of streaming giant LIVENow in MENA    Sawsan Badr to be honoured at Aswan Women Film Festival    Al-Sisi follows up on 'Great Transfiguration Project' in St. Catherine    Cairo, London stress need to strengthen cooperation to face climate change    Foreigners account for 22.6% of Egypt's T-bills issuances in 1H 2021: CBE    MP Abdel Hady Al-Qasby calls government to facilitate and support NGOs    Egypt's ambassador to Italy passes away    Egypt confirms readiness to help African countries face terrorism and extremism    An estimated 235 million people needed humanitarian assistance and protection in 2021, an increase of 40% compared to 2020: IOM Egypt    Egypt, DRC discuss water cooperation during WYF    Egypt, DR Congo discuss boosting bilateral cooperation during WYF    Cameroonian police probe assault on three Algerian journalists covering AFCON    Pharaohs start AFCON 2021 campaign with fierce clash against Nigeria    Foreign Ministry opens capacity building course for French-speaking African diplomats    BRICS development bank admits Egypt as new member    Nermien Ismail Schools opens a new campus in O'West    Netherlands Embassy, E7kky Magazine celebrate success of 21 Egyptian women    Women make up 45% of Egyptian Atomic Energy Authority staff    Yas Island hosts travel partners at Formula 1 Etihad Airways Abu Dhabi Grand Prix 2021    Olaf Scholz becomes Germany's new leader, ending Merkel 16-year historic era    Egypt's trade with Nile basin countries climbs 26% y-o-y in 9 months    The unvaccinated prohibited from entry to Egypt state institutions starting December 1    Egypt's iron and steel exports jump 197% in 8 months    Ethiopia halts work at its embassy in Egypt for 'economic reasons'    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Russia says it's in sync with US, China, Pakistan on Taliban    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    Brazil calls up 8 EPL players for World Cup qualifying    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Sisi calls on House, Senate to commence second legislative sessions on 3, 5 October    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    Qa'a play showing at Lycee El Horreya Theatre, Alexandria is a must go    On International Museum Day, Egypt opens two new museums at Cairo Airport    Old Cairo's Al-Fustat will be revamped on Egyptian President's directives    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Accelerating tourism recovery, GEM promotion top ETPB priorities in 2021: CEO
Global competition between countries is currently in rate or pace of how fast recovery could be,says Ahmed Youssef
Published in Daily News Egypt on 28 - 02 - 2021

Accelerating Egypt's tourism recovery and promoting the Grand Egyptian Museum (GEM) are the top priorities for the Egyptian Tourism Promotion Board (ETPB) in 2021, CEO ETPB Ahmed Youssef told Daily News Egypt.
Youssef said that the authority's media and promotional messages will be based largely on sending an assuring message to tourists that Egypt is safe from a health perspective. It will also highlight that the country has taken all the required precautionary measures to ensure their safety, as well as for citizens and workers in the tourism sector. These measures are applied across the country's hotels, restaurants, museums, and archaeological sites.
"In addition, our promotional campaigns aim to remind the people of Egypt's distinctive tourist destinations and products," Youssef added, "The main challenge for us this year is not the promotional campaigns, but to know what the governments around the world will do in the future."
The ETPB's plans are subject to the governments' decision to resume internal and inbound tourism, and having a clear vision with a specific time frame is a great challenge. It is, indeed, almost impossible due to the novel coronavirus (COVID-19) pandemic, and related uncertainties the world is witnessing, Youssef noted
CEO ETPB Ahmed Youssef
"Our promotional campaigns target Eastern Europe, and the Common wealth of Independent State (CIS) markets , as the largest percentage of inbound tourism to Egypt comes from these markets," he said, "We are following tourism movement worldwide, and once a country allows flights to Egypt, we will begin to work on our promotional campaigns."
Global Campaign and Grand Egyptian Museum
Youssef said that Egypt will launch a global campaign that features the country's various touristic products and destinations. Under this campaign, there will be different sub-campaigns, one of them will promote for GEM.
As for the promotion of GEM, Youssef said that it will be an international campaign that will be carried out by the ETPB, in partnership with a group of international specialised companies.
Youssef, however, did not disclose the names of those companies, as the ETPB is still in negotiation with several sides.
The campaign is set to comprise of various promotional contents for television, radio, social media, etc, besides purchasing adequate advertising spaces. The campaign's launch date is subject to determining the opening date of the museum itself, which in turn depends on the situation relating to COVID-19 and the resumption of travel.
Earlier, Minister of Tourism and Antiquities Khaled El-Anani announced that the GEM will be ready for opening by next June.
"As for the Museum's opening ceremony, we will invite heads of states from all over the world, so I think we have to wait to see how things will go regarding COVID-19," El-Anani said, "However, I think it will be sometime in the second half of 2021."
The Minister's remarks came during his speech at the week-long virtual "Egypt's Green Economy" programme, organised by the British Egyptian Business Association (BEBA) and the Egyptian-British Chamber of Commerce (EBCC) in November 2020.
"The earlier we know the opening date of the GEM, the better preparations are done in the promotional campaign," Youssef said, "I do prefer to launch the promotional campaign at least six months before the opening of the Museum."
GEM, which has been built on a total area of 117 feddan in Giza, is the largest museum in the world dedicated to one civilisation, and its opening is eagerly awaited. The museum will display over 5,000 artefacts from the tomb of Pharaoh Tutankhamun, which will be displayed together for the first time since their discovery.
GEM also features the first hanging obelisk in the world, along with a Grand Staircase replete with monumental artefacts.
Domestic and Arab tourism
Egypt's tourism sector is currently undertaking a range of promotional campaigns to stimulate international and domestic tourism. However, the distinctive hallmark of this period, is the focus on domestic and Arab tourism.
The "Enjoy your winter in Egypt" initiative has been launched to stimulate domestic tourism, in addition to launching a promotional campaign aimed at the Arab markets. This began with the video clip by renowned singer Sherine Abdel Wahab, launched by the Ministry of Tourism and Antiquities on the occasion of the New Year celebrations, entitled "Egypt is the land of beauty".
Daily News Egypt asked Youssef if the domestic and Arab markets may compensate for the losses incurred due to the lockdowns imposed in the European countries. He said that this depends on the numbers that will visit Egypt from the Arab region, and the size of internal tourism.
"The slogan of the phase that we are witnessing now, is that it is difficult to predict in any way the future," Youssef said.
Moreover, the average spending of Arab tourists is among the highest in the world, and it represents about 25-30% of inbound tourism in Egypt.
Youssef expected that if Egypt witnessed a high tourism flow from the Arab markets besides a significant increase in internal tourism, I think operating rates at hotels will be enough to help the sector survive until international tourism returns to normal rates.
Return to pre-COVID-19 levels
According to the World Tourism Organization (UNWTO), the global tourism sector return to pre-COVID-19 levels seen in 2019 will take on average between two and four years.
I think the global competition between countries is currently in the rate or the pace of how fast the recovery could be," Youssef said.
He added that it is currently difficult to predict when the recovery for Egypt could happen, but said, "I am sure that the recovery will not happen anywhere in the world within a year, but it will take time and will happen gradually."
Youssef noted that the timeframe for the recovery could not be predicted until 70% of the countries in the world have been vaccinated. Notably, the revenue figures for 2019 broke the peak year revenues of 2010, which came in at $12.5bn.
However, the number of tourists who visited Egypt in 2019 remains lower than the 2010 peak, in which 14.7 million tourists visited.
Egypt's tourism revenues in 2020 slumped 70% year-on-year (y-o-y), to record $4bn due to the COVID-19 crisis, from $13.03bn in 2019, according to El-Anani.
Reuters quoted the minister as saying that a total of 3.5 million tourists visited Egypt in 2020, compared to 13.1 million in 2019.


Clic here to read the story from its source.