Egypt's exports to G7 states surge 8.8 pct in Jan-June 2019 : CAPMAS    CBE: EGP 144.2bn worth of loans to small, medium-sized firms since 2016    Egypt's Sisi meets German Chancellor on the sidelines of G7 summit    G7 nations close to agreement on tackling Amazon fires: Macron says    Egypt's Pyramids FC defeat Etoile du Congo, reach Confederation Cup round of 32    Togolese National Assembly speaker praises Egypt's economic success    UK's Johnson says trade deal with US won't be easy    Trump, Abe disagree on North Korea missile launches    Athletics: Edoburun criticises Coleman after U.S. doping agency charges    One death and nearly 200 cases of lung illnesses in U.S. tied to vaping    Plastic particles in drinking water present 'low' risk: WHO    Factbox: 10 facts on how mosquitoes pose a threat to half the world    No clear hint on rates cut but Fed will aid economy    Revolutionary Guards commander denies Israeli air strikes hit Iranian targets in Syria    Gold prices in Egypt rise by 13 Egyptian pounds per gram    IMF team meets with Argentina's Treasury minister, c.bank president    Injured Messi out of Barcelona game with Betis    Women own 5.2% of private land plots in Egypt    Egypt's IDA, SME development agency team up for industrial complexes    Egypt's school school year to start 21 September – minister    As part of expansion plan, Careem Egypt launched in Matrouh and Qena,    Egypt's Zamalek Shikabala would stake claim for regular place    Sisi issues Oks establishing board of Egyptian space agency    Al Kenz II: Egyptian cinema's sequel mania but not in the usual sense    Contracting new coach for Egypt's football team a priority: Amr El-Ganainy    Egypt's Nile water committee reviews trilateral negotiations on Ethiopia's GERD    Liverpool thankful to have Egyptian star Salah on his frontline: Klopp    Egypt's Baron Empain Palace to be reopen after renovation    Court sentences six to death, 41 to lifetime imprisonment violence related case    Trump says he would release Mideast peace plan after Israeli elections    NBE announces EGP 2.5m prizes for handball youth teams for their world achievements    ACWA Power compares 3 bids to supply production units for Luxor power station    What do you know about gold alloying?    Jennifer Lopez evokes Egyptian outrage post her North Coast performance    Cairo's historic Tahrir square to be renovated – PM    IS claims responsibility for suicide bombing killing 63 in Afghan wedding    Political parties gear up for parliamentary, senate, local elections    Unprecedented Glory: Egypt win Men's U-19 World Handball Championship    Al-Sisi honours Egypt's scholars on Science Day    12th National Egyptian Theatre Festival fuel up public theatre art scene    28th Citadel Festival for Music and Singing embraces attendees with international troupes    3 sentenced to death for 2016 killing of 4 Egyptian policemen    Too early to estimate Nile's flooding volume: Irrigation Ministry    Ministry of Environment has a plan for "black clouds season"    Sudan's key opposition may nominate economist Abdalla Hamdok for prime minister    LA Opera declines details on longtime general director's investigation    Sudan opposition to nominate economist Abdalla Hamdok for prime minister: Sources    Photo of Egyptologist Zahi Hawass to decorate NYC's Times Square to promote tourism to Egypt    







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Greek Campus concludes celebration of 7th Social Media Day
The 7th Social Media Day took place on 12-14 July. The event is organised by Oventure and is sponsored by the US embassy in Cairo.
Published in Daily News Egypt on 15 - 07 - 2019

"Today's world economy has shifted toward the technological changes which magnify social media and other digital communication. Entire companies have brought out technologies that simply didn't exist 10 years ago and innovation has become the engine of economic growth and when we have economic security we have the security of families and that of our communities," said Mike Harker, a public diplomacy officer at the United States embassy in Cairo, said during celebrating the Social Media Day.
The 7th Social Media Day took place on 12-14 July. The event is organised by Oventure and is sponsored by the US embassy in Cairo.
The summit is a large gathering for MENA's digital media professionals involving panel discussions.
Harker stated that all of the US embassy officers share a passion to have innovative and connected societies. "Despite the different countries and cultures that celebrate the Social Media Day, the US embassy continued to participate in this event in all countries around the world."
"The US government is committed to help entrepreneurs manage the skills they need to be successful, and also to promote entrepreneurship by providing jobs and setting up fairs, technology training, and basic skills seminars," he added.
The summit's first session tackled the steps of turning one's dream into a business. Amna Elshandaweely, a young successful fashion designer, told the audience about her designing journey from the beginning until she received international accreditation for her designs.
In Elshandaweely's session, she explained that her designs always have a story and a message to promote: these designs are always against the society's norms.
"My first collection ‘The way to Fayoum' was a revolution about the aesthetic concepts in society, the designs were inspired from Islamic architecture" Elshandaweely said.
"When I was 10 years old, I found that the available clothes in local markets do not represent me and my community, even the Arab models in magazines are different than the normal girls I saw, and so from that time I started to design my own clothes, and my designs always represent the Egyptian or the African culture."
Elshandaweely's second collection was inspired from the clothes of Kenyans. "My second collection has a funny story. My friend told me that he wanted to visit Africa, I was surprised and asked him what do you mean you are already in Africa, then the idea surprised me that Egyptians do not consider themselves as Africans, only in the Africa Cup of Nations, we remember that we are actually Africans."
"You do not have to be the one changing the world, but you can tickle minds to do so."
The second session was an informative talk about thinking inside the box, by Nour El-Din, head of content marketing in Eventtus, an online ticketing platform.
El-Din's session was a counter approach to creativity. "You should not think out of the box, but in the box where you find the problem, then you can find its solution."
El-Din explained how to reach creativity by using a core concept of systematic invented thinking. The concept provides principles many companies use to innovate. The five principles are subtraction, multiplication, divide and conquer, task unification, and attribute dependency.
He further added that many innovations were created using these five principles, if you remove the essential component of the iPhone which calls you get the iPad and this is the subtraction principle, while adding the essential component to an existing product, such as cinema being the multiplication of photography.
He explained that 2 in-1 shampoo is the implementation of task unification, one product having many attributes; split AC is to divide and conquer: the product to divide the product into an indoor machine and the outdoor refrigeration machine, and ice tea in summer is the attribute dependency of winter's hot tea which means to change the attributes of the product.
The three-day summit had many sessions which tackled developing companies' strategies by Salah El Din, the chairperson of Jupiter Commz, a PR Agency, as well as methods to grow ones own's e-commerce business, by Hadeer Hameed the social influencer and Sherry William the rising marketing leader. The summit also provided sessions to stay safe while using social media by specialists from the US embassy, and how not to waste money in influencer marketing by Kawthar Ahmed, the planning strategist in ArabyAds


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