Real estate companies target new customers, support property exports by participating in foreign exhibitions

Sorouh, La Mirada, MBG, Sky Bridge, Valori Real Estate, most prominent participants

Real estate companies target to open new markets to export their property through participating in the TREEX real estate exhibition in Sharjah, the UAE.
The TREEX exhibition is organised by Thiqa Real Estate, and will be held in the Expo Centre Sharjah from 13-16 December and will include 30 exhibitors.
In late June, Thiqa for Real Estate and Emirates-based company Event Gate signed a partnership agreement to organise several exhibitions for different activities, starting with the TREEX real estate exhibition in Sharjah, the UAE, in December.
Thiqa Chairperson, Mohamed El Dahshory, said that the exhibitors are offering diversified projects in their geographical location and target customers, and seek through participation to increase their share of foreign sales away from the traditional company markets. The exhibition is the first in Sharjah, and includes a large proportion from the Egyptian community in the UAE.
El Dahshory added that the Egyptian real estate market experienced a big increase in recent years. Furthermore, the Egyptian government provides multiple investment opportunities and opens new horizons for investment through establishing sophisticated new cities which are more aligned with the needs of foreign buyers, especially in the New Administrative Capital and New Alamein.
The Grand Plaza for Real Estate and Tourism Investment CEO, Sherif Ragheb, said that his company will exhibit La Mirada El Mostakbal project. The project spans over 77 feddan, includes 2,400 units with spaces ranging between 120 sqm to 240 sqm, and is being developed on five phases over four years.
Mahmoud Al Adl, chairperson of MBG, said that his company will exhibit the Pukka project. The project's investments are estimated at EGP 4bn and is it being developed on 50 feddan, 9 of which are specified for roads. It is located in the heart of the Capital, close to at the new Nativity of Christ Cathedral. The construction area of the project represents 22.5% of the total project's size, and the rest of the space, 77.5%, is allocated for green areas, landscape, squares, and a commercial mall. The project includes 50 buildings, and is comprised of 1,700 units with sizes ranging between 800 and 900 sqm consisting of eight floors.
Ahmed Abdel Mageed, Chairperson of Valori Real Estate, said that the UAE is an important market in the Middle East region in general, which prompted the company to participate in the TREXX exhibition.
He added that the company offers two projects, the Antonious and the Semouha Compounds, with a10% down-payment in addition to discounts on cash payments and flexible payment plans during the exhibition period.