Majid Al Futtaim, the shopping mall, communities, retail, and leisure across the Middle East, Africa, and Asia, launched its 10th regional health awareness campaign, "Feel the Beat", offering complimentary cardio-health screening for women in its shopping malls in the UAE, Bahrain, Egypt, Lebanon, and Oman. The campaign made its debut at Mall of Egypt this year in collaboration with Dar Al Fouad Hospital and the American Heart Association, the world's voluntary organisation dedicated to building healthier lives, free of cardiovascular diseases, and stroke. The month-long campaign, which started on the first week of September, offered by fitness specialists HIT and Rahet Bally, the support platforms for mothers, aims to spread awareness of cardiovascular disease, prevention and the importance of early detection and regular exercise. Thus, Dar Al Fouad Hospital will conduct free heart health check-ups inside the mall starting from 23 September to coincide with the World Heart Day on 29 September, in which visitors will be able to check their blood pressure, blood sugar, and body mass index (BMI) to determine if they are at risk of heart diseases and if they would require a follow-up consultation for further analysis, in addition the Mall of Egypt is hosting a schedule of weekly, complimentary fitness classes in partnership with HIT Egypt and Rahet Bally throughout the month of September. For her part, Rasha Azab, director of the Mall of Egypt at Majid Al Futtaim – Properties said that Majid Al Futtaim's annual social impact programme, Feel the Beat, is part of its sustainability efforts and how it encourages the wellbeing of communities it serve. She continued that Feel the Beat, empowers women of all ages to take control of their overall wellbeing and learn more about heart health. "We're proud to be hosting the campaign this year at our flagship destination in Egypt, bringing it to thousands of mall visitors and raising awareness of one of the most prevalent diseases affecting women in the country," Azab said. Meanwhile, Ahmed Gabroun, fellow American Heart Association, member in Emirates Cardiac Society said that cardiovascular disease is the world's leading killer; therefore we are working globally to build healthier lives. "Through the American Heart Association Go Red for Women movement, we have made a commitment to collaborating with our communities to be a relentless force for a world of longer, healthier lives, and to take action for women's cardio-health," he continued. "Together we aim to address the risks of cardiovascular diseases and encourage women of all ages to lead healthier lifestyles and reiterate the importance of early detection," Wael El Naggar, professor of cardiology and chairperson of the cardiology department at Dar Al Fouad Hospital stressed.
