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Manal Rostom: Nike's 'hijab survivor'
Published in Daily News Egypt on 19 - 09 - 2018

Egyptian athlete Manal Rostom made waves in 2015, appearing in a Nike advert wearing a hijab. After running the Berlin Marathon she told DW what inspired her to insist that Nike feature Muslim women in its campaigns.This past weekend, Manal Rostom ran the Berlin Marathon wearing a hijab. Many Muslim girls admire her brassy approach toward changing attitudes regarding the traditional Muslim head covering, while others have criticized her for advocating a piece of clothing considered oppressive. Rostom spoke with DW about some of her challenges and successes.
Rostom objects to the idea that the hijab is an important garment. She describes wearing it as a “compulsory form of worship but one which should not be forced upon any woman.” Covering, she said, is ultimately a choice for the individual woman and one she should not be judged for making.
“I don't think of it as whether it's important or not, I just see it as a woman who has chosen to look a certain way and is going about her life the way that she wants to, whether it's to run a marathon, or climb a mountain, or get a fancy job … it just shouldn't mean anything whether she does it with or without a hijab.”
Inspiring a conversation
As a young girl who grew up in both Kuwait and Egypt, Rostom regularly watched documentaries in which Arab women who cover their heads were portrayed as boring or uncool or uneducated. She didn't want to grow up with negative stereotypes, or be seen as uneducated. She became determined to change that perception.
“In 2014 in order to go against the current and fight society and stand up for ourselves, I set up a Facebook group which I named ‘Surviving Hijab,'” she said. “From the name, I know it sounds like an oxymoron, it means it's a woman who wants to continue wearing the hijab, survive wearing it without all the stereotyping, oppression of society or all the boundaries that are placed on hijabi women from society.”
Rostom said the group expanded rapidly, attracting 40,000 women within a couple of months. She realized that she could “actually have a voice … and reach out to a global company like Nike and ask them a simple question: Why aren't you featuring Muslim hijabi women in your campaigns?”
Rostom told DW her email was noticed by a Nike head coach in the Middle East who asked for a meeting. And in 2015, Rostom became the first woman to be featured in a Nike Middle East campaign as a runner. “It inspired a conversation with them about why they aren't catering for Muslim hijabi athletes who can continue to enjoy their sport with a headgear that is tailored appropriately to support their sport,” she said. That led to Nike offering a performance head covering for Muslim women.
As momentum built and attitudes toward wearing the hijab in sport began to slowly change, Rostom was encouraged in 2017 when the world governing body for basketball lifted its religious head covering ban. Previously, women who chose to wear the headscarf were banned from the sport.
“By Nike delivering something this powerful to the world, that says you know what, these women are accepted, they now have specific gear that they can show up to championships in, the International Basketball Federation lifted the ban on hijabi athletes,” she said. “I still get goosebumps every time I tell the story.”
Turning the tables on ‘haters'
Referring to those who accuse Nike of supporting oppression, Rostom suggested turning the tables on the “haters.”
“This is actually society that is promoting oppression by having these comments circulating,” she said.
“Why is it bothering you so much? I don't get it! First of all, you're not Muslim, you don't get the culture. The woman wants to cover her head. Why is it OK for a woman to run a marathon in hot shorts and an exercise bra and it's not OK for a woman who wishes to cover because that's how she feels like … why is that not acceptable? Hijab is not the oppression, society is.”
You can watch the full interview on DW's Facebook profile.
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