Challenge is usually accompanied by hope. The challenge is to take a step that most people around you think is not carefully considered and will lead to failure at the end of the journey. This is what awaits the humble thoughts of those who only look below their feet and do not live to challenge and adventure, while those who dare to step up to the challenges are accompanied by hope towards the success of their journey. This is already happening on the ground, represented in Automech Formula, the annual automotive summit in Egypt. The first challenge for all organisers of Automech Formula are all champions in their insistence on setting up the 24th session of the exhibition, despite all the difficulties they suffer—from the violent decline of the Egyptian car market and the decrease in the number of participating names in this session for their own circumstances. This session, whatever its outcome, would be, in itself, the biggest challenge this year. The Egyptian Automotive Company has struggled over the past three years to organise a conference for the automotive sector as a whole to discuss the challenges of the sector and to get a closer look at the vision of the government, businesspeople, and representatives of foreign companies in the development of the Egyptian automobile system. This year will come with a whole new challenge, as the company announced forming alliances with major conference companies, such as Informa, for the organising of the 4th Annual Automotive Summit in December. The partnership between Informa and the Egyptian Automotive Company aims to provide an annual event for local and foreign companies and investors interested in the automotive and feeder industries, which will be a pathway to empower the industry and strengthen the local market in regional competition in the automotive market. The fourth edition of the three-day auto industry summit, scheduled to be held at Cairo's Conference Hall, in conjunction with the Feeder Industries Exhibition, being held by Informa, will become a new challenge for both companies that hope to see the success of the long-awaited event.
