Egypt expresses 'deep dissatisfaction' to Netherlands over embassy attack    Global pressure mounts as Gaza fighting intensifies and death toll surges    Egypt, India's BDR Group in talks to establish biologics, cancer drug facility    AUC graduates first cohort of film industry business certificate    At TICAD, Egypt's education minister signs pacts with Casio, SAPIX    Egypt holds special importance for our investments across diverse sectors: Japanese minister    Cairo, Tokyo sign LOI to expand educational cooperation, support for persons with disabilities    Madbouly invites Japanese firms to establish industrial zone in SCZONE    Egypt to tighten waste rules, cut rice straw fees to curb pollution    Al-Sisi meets Qatar PM, Bahrain security adviser to discuss Gaza crisis, regional stability    Indian tourist arrivals to Egypt jump 18.8% in H1-2025: ministry data    Egyptian pound down vs. US dollar at Monday's close – CBE    Egypt's FM, Palestinian PM visit Rafah crossing to review Gaza aid    Egypt prepares unified stance ahead of COP30 in Brazil    Egypt recovers collection of ancient artefacts from Netherlands    Egypt harvests 315,000 cubic metres of rainwater in Sinai as part of flash flood protection measures    Egypt, Namibia explore closer pharmaceutical cooperation    Fitch Ratings: ASEAN Islamic finance set to surpass $1t by 2026-end    Renowned Egyptian novelist Sonallah Ibrahim dies at 88    Egyptian, Ugandan Presidents open business forum to boost trade    Al-Sisi says any party thinking Egypt will neglect water rights is 'completely mistaken'    Egypt's Sisi warns against unilateral Nile measures, reaffirms Egypt's water security stance    Egypt's Sisi, Uganda's Museveni discuss boosting ties    Egypt, Huawei explore healthcare digital transformation cooperation    Egypt's Sisi, Sudan's Idris discuss strategic ties, stability    Egypt to inaugurate Grand Egyptian Museum on 1 November    Greco-Roman rock-cut tombs unearthed in Egypt's Aswan    Egypt reveals heritage e-training portal    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Too expensive for a uniting event
Published in Daily News Egypt on 16 - 06 - 2006

High subscription prices put World Cup out of reach of most Egyptians
CAIRO: World Cup fever is raging throughout the globe, and the Middle East is no exception. For one month every four years, the world stops for the most anticipated sports event in history, as indicated by the 1.7 billion people who tuned in to watch this year's opening match between Germany and Costa Rica. No one has capitalized on this universal wave of giddiness more than the private Saudi-owned Arab Radio and Television (ART) network, which bought the exclusive rights to broadcast the World Cup in the Middle East and North Africa (MENA) region until 2014.
For a price tag of $100 million, ART bought the exclusive broadcast rights to air all four of the World Cup tournaments since 2002 in the region, making it the king of satellite TV in the Middle East.
With sole dominance over the market, ART has been able to hike up subscription prices at whim, making a hefty profit by crippling the pockets of cash-strapped viewers in addition to preventing local broadcasters from buying feeds to show the games.
In Egypt, one year ART basic-plan cash subscribers must pay an additional LE 339 for World Cup channels. For basic plan cash subscribers of less than three months, World Cup channels come at an additional cost of LE 700. The network offers Egyptian subscribers two sale packages; LE 1,120 for a one-year subscription that comes with all the World Cup channels, including European league football channels, or a LE 900 package for one year with only World Cup channels.
For Egyptian minimum-wage employees, who make $100 per month, the reduced-price subscription fee to watch the World Cup would mean forking out more than one month's salary.
"I make LE 400 a month. Of course I can't afford to subscribe to ART, says Ibrahim Ahmed, an assistant tailor. "ART is for rich people.
"I have ART, and I honestly wouldn't be able to live without it during the World Cup, says Moustafa Samra, a student studying in England. "But luckily, I can afford it. Not many people can, and I'm not talking just about those on minimum wage.
However, not everyone thinks ART is taking unfair advantage.
"It's definitely not expensive. We paid a lot of money for this, and have offered subscription packages at sale prices to appease the people, says a senior marketing executive at ART Egypt, speaking on condition of anonymity. "In fact, we even offered it (the feed) for sale to the government for around 18 million euros, but they declined.
Unlike the Egyptian government, Jordan's King Abdullah II, who was the president of the Jordanian football federation for five years until he ascended the throne, stated that he would foot the bill to set up 23 big screens across the kingdom to allow fellow football fans in impoverished areas to get live World Cup coverage.
The king will also provide the Jordanian armed forces and security agencies with satellite receivers to watch the games. Jordan's state radio has also said it would give live air coverage to the World Cup on its FM station while a number of banks, satellite merchants and television retailers in the kingdom are seeking to make lucrative business by offering ART subscriptions to those taking out loans, buying satellite receivers or TV sets.
Yet, despite the Egyptian government and private sector endorsement, Egyptians are still clamoring to subscribe to the network. According to the ART source, close to half a million Egyptian subscribers are upgrading their services to include World Cup channels, while 25 percent of total subscribers already have World Cup channels.
While the ART employee concedes that for Egypt, the subscription fee is unaffordable for minimum wage employees, if you take Egypt out of the equation, the cost of subscription is affordable for the rest of the region.
And if you can't afford to watch it at home, you can afford to watch it at any of the local cafes, upscale shisha haunts or hotels, where establishments have paid dearly to lure avid fans to churn up profits.
Public viewing in Egypt in establishments that have paid for subscription have increased more than two fold, by 261 percent, he stated.
"I personally prefer to watch games at cafes with friends, it adds to the mood of the tournament and makes the games more enjoyable to watch, says Christopher Khalifa, a recent Egyptian graduate of Boston University.
For those who prefer to cheer unrestrainedly at home, as an alternative to the pricey ART fee, many have installed satellites that come with German channels, which, as the host country, can air the matches. However, our source states that ART is not losing any sleep over potential customers lost to alternative satellite networks.
"This is quite a costly service. If viewers would like to receive the matches on European satellite, they need a very large dish, which is quite expensive. We are not worried about it. With the ART subscription, you get everything - free installation, all the hardware, no administration fees. So in the end, it becomes less expensive than the alternative, says the marketing executive.
But many Egyptians are irked by the fact that they have to find a replacement in the first place.
"The point is not what are the alternative means to ART to watch the games. The point is, and should be, it is my fundamental right to be able to watch the games, and corporations should not rob people of an event that brings the world together just to make profits, says Samra.
Khalifa agrees, albeit with less emphasis. "I believe that the World Cup is an event that attracts a mass audience worldwide, the majority of which cannot afford to pay any kind of subscription to watch it. Therefore, by setting high viewing costs for such a tournament, it deprives the mass population from viewing it on television, and undermines the fundamental populist appeal of the sport, says Khalifa.


Clic here to read the story from its source.