In Photos: Egypt swears in 13 new ministers after major Cabinet reshuffle    Gold prices in Egypt on August 14    Egypt's SAIB bank records net profit $16 million    CIB's Ahmed Issa becomes Egypt new Tourism and Antiquities Minister – Profile    Egypt's parliament approves Cabinet reshuffle in extraordinary session    Sisi calls for extraordinary parliament session to agree on major Cabinet reshuffle    Mayo Clinic researchers pinpoint genetic variations that might sway course of COVID-19    Egypt's Mersal Foundation secures UN Women loan    Egypt's Health Ministry launches Emergency scooter    Ukraine cuts off Russian oil from 3 countries    Egypt, South Korea to perform Pyramids Air Show 2022 Today    Spain: prosecutor seeks 8 years sentence for Shakira over tax evasion    Egypt: Alamein Art Festival kicks off a collection of recycled installations    John Legend enjoys family trip in Egypt    Sisi: Egypt wants to join BRICS    Egypt: street photography will no longer require permits    Egypt's athlete Basma Emad wins bronze in weightlifting in Mediterranean Games    Noura Al-Mutair – first Gulf female boxer in World Championships    Maha karara joins AAIB as Head of Corporate Communications, Sustainability    Egypt works on charting cooperation strategies with international institutions for 5 years: Al-Mashat    Over 2.4 million newborns examined for hearing impairment: Health Ministry    Netflix releases trailer of Arab adaption of 'Perfect Strangers' film    Balqees to headline concert celebrating launch of streaming giant LIVENow in MENA    Sawsan Badr to be honoured at Aswan Women Film Festival    MP Abdel Hady Al-Qasby calls government to facilitate and support NGOs    Al-Sisi follows up on 'Great Transfiguration Project' in St. Catherine    Cairo, London stress need to strengthen cooperation to face climate change    Foreigners account for 22.6% of Egypt's T-bills issuances in 1H 2021: CBE    Egypt's ambassador to Italy passes away    Egypt confirms readiness to help African countries face terrorism and extremism    An estimated 235 million people needed humanitarian assistance and protection in 2021, an increase of 40% compared to 2020: IOM Egypt    Egypt, DRC discuss water cooperation during WYF    Egypt, DR Congo discuss boosting bilateral cooperation during WYF    Cameroonian police probe assault on three Algerian journalists covering AFCON    Pharaohs start AFCON 2021 campaign with fierce clash against Nigeria    Foreign Ministry opens capacity building course for French-speaking African diplomats    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Mobile internet is the future, says Vodafone's Richard Daly
Published in Daily News Egypt on 22 - 06 - 2009

CAIRO: Vodafone Egypt's outgoing CEO Richard Daly said the future for mobile telecom operators lies in providing subscribers with the increasingly popular mobile internet.
As he prepares to leave his current post later this month, Daly will head back to the UK to take over as CEO of Vodafone Global Partner Markets.
Looking back on an eventful tenure, Daly sat down with Daily News Egypt to discuss his accomplishments, his assessment of the dynamic local telecom industry and his outlook for its future.
As the three competing mobile telecom providers have a solid grasp on the market for voice services, Daly finds himself fully focused on winning over the mobile internet market, which he describes as the current "wave in the telecom industry.
"If you go back to what's happened in the developed markets, he said, "kind of internet explosion and mobile explosion kind of happened pretty much synchronized.. Slightly different in the emerging markets, where the mobile explosion has happened, and now you have the wave of internet data coming in behind it.
Daly has been one of the few in Egypt responsible for making mobile internet mainstream, now boasting 2.5 million out of its 20 million overall customers using the mobile internet.
Internet on the go
Daly explained that to set itself up for success in the race to win mobile internet customers, Vodafone must have a strong network, affordable handsets, and engaging web content.
Of the three, Daly argued that there is still work to do on the handsets but that prices are rapidly declining.
"Anywhere that you get the infrastructure and the ecosystem coming together, i.e. you can provide the right supply, the demand is proven, Daly said.
"So for us in 2006-2007, it was really a question of how does Vodafone play a leadership role in the internet space, given that we fully recognize that the mobile voice market is going to reach saturation at some point in the next three to five years, he explained.
One of Vodafone's keys to success in the mobile internet market was its enthusiastic purchase of a 3G license in 2008. He saw the move towards mobile internet as a major wave that was only beginning. Investing in 3G, he therefore concluded, was only natural.
Vodafone also acquired Sarcom last summer, bringing into the fold a company that has been able to provide new and compelling web content for Vodafone customers.
Though mobile internet has yet to penetrate much of the lower income populations, Daly expressed confidence that it will follow, to some degree, mobile use for calling purposes, which has continued to penetrate deeper into the socioeconomic ranks of the Egyptian population.
Daly said that mobile internet has a far stronger future in Egypt than fixed line internet "just because putting fixed infrastructure into the rural parts of Egypt is very difficult, very expensive, whereas for us, building on our existing mobile network, which already have 99.9 percent in population coverage, is actually relatively cost-effective.
With the aim of winning business at the lower income levels, Vodafone offers a plan in which, for LE 1 per day, users get 3MB of web access. The competitive rates, Daly believes, means that mobile internet can reach 100 percent of Vodafone's customers.
Following behind the mobile internet trend, Daly sees yet another wave waiting to take shape.
Of the internet services Vodafone provides, much of it is used in mobile handsets. Vodafone's other product, mobile internet through a laptop, has yet to achieve great volume mostly, Daly said, because the cost of laptops remains out of reach for most Egyptians.
As newer, less expensive laptops enter the market, though, Daly expects deeper market penetration for those mobile internet products too.
At base, much of Vodafone's business still revolves around the mobile voice services, and Daly took a moment to look back on developments in the mobile voice arena over the past couple of years.
"It's slightly exaggerated to say that in the voice market, the arrival of a third entrant in Egypt really dramatically changed everything, he said, discussing the launch of Etisalat Egypt in 2007.
Competition between Vodafone and Mobinil before the arrival of Etisalat, he noted, is primarily responsible for the low rates for phone calls. Three mobile operators for 80 million people, Daly said, felt about right.
Heading out
Daly takes a nostalgic tone as he prepares to leave Egypt, discussing how much he's going to miss the culture of the 6,000 member strong Vodafone Egypt team.
"You talk to people in Vodafone Egypt, he said, "they'll tell you it's a unique place to work. It's 6,000 people but it feels still like an entrepreneurial small business. The people get on really well. They feel like a big family. It's a little bit unique in that respect.
As he heads back to the UK, he'll be swapping jobs with Hatem Dowidar, an Egyptian, who is set to take over Vodafone Egypt soon. Daly expressed his delight that an Egyptian would finally be taking over the company.
"Having a local person running such a massive consumer business, he said, "is really important to go and keep really close to the customer, to the culture. It's always been our ambition to put an Egyptian back in charge.
Daly has a tendency to sound like more of a sociologist than a telecom executive. He is fond of using the term "ecosystem in reference to the environment in which his business operates. If the "ecosystem represents the evolving world of technology, Daly sees himself as an enabler of that evolution.
And in his tenure as Vodafone Egypt chief Daly has helped shepherd the waves - another favorite word of his - of technology through the ecosystem, pushing to make them accessible to all Egyptians.


Clic here to read the story from its source.