Ramsco's Women Empowerment Initiative Recognized Among Top BRICS Businesswomen Practices for 2025    Egypt, Elsewedy review progress on Ain Sokhna phosphate complex    Gold prices end July with modest gains    Pakistan says successfully concluded 'landmark trade deal' with US    Egypt's FM, US envoy discuss Gaza ceasefire, Iran nuclear talks    Modon Holding posts AED 2.1bn net profit in H1 2025    Egypt's Electricity Ministry says new power cable for Giza area operational    Egypt's Al-Sisi, Italian defence minister discuss Gaza, security cooperation    Egypt's FM discusses Gaza, Nile dam with US senators    Aid airdrops intensify as famine deepens in Gaza amid mounting international criticism    Health minister showcases AI's impact on healthcare at Huawei Cloud Summit    On anti-trafficking day, Egypt's PM calls fight a 'moral and humanitarian duty'    Federal Reserve maintains interest rates    Egypt strengthens healthcare partnerships to enhance maternity, multiple sclerosis, and stroke care    Egypt keeps Gaza aid flowing, total tops 533,000 tons: minister    Indian Embassy to launch cultural festival in Assiut, film fest in Cairo    Egyptian aid convoy heads toward Gaza as humanitarian crisis deepens    Culture minister launches national plan to revive film industry, modernise cinematic assets    Rafah Crossing 'never been closed for one day' from Egypt: PM    I won't trade my identity to please market: Douzi    Two militants killed in foiled plot to revive 'Hasm' operations: Interior ministry    Egypt's EHA, Huawei discuss enhanced digital health    Egypt, Oman discuss environmental cooperation    Egypt's EDA explores pharma cooperation with Belarus    Foreign, housing ministers discuss Egypt's role in African development push    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Microsoft inaugurates region's first iCafe in Egypt
Published in Daily News Egypt on 30 - 10 - 2008

CAIRO: Some of Microsoft's top researchers spend their time thinking about complex software, algorithms, and security systems. Others think of ways to help the poorer segments of society realize their full potential.
On Tuesday, Microsoft launched its iCafe program in Egypt, offering five local community libraries free access to the latest software technology and training curriculum.
"This work is part of a global initiative Microsoft embarked upon known as Unlimited Potential which aims to spread technology more broadly into the society, particularly in emerging and under privileged economies, said Michael Rawding, vice president of the Microsoft Unlimited Potential Group. "This initiative focuses its energies in three key areas: transforming education, fostering local innovation and creating job opportunities.
Microsoft Unlimited Potential is described as a long-term global business and citizenship commitment that seeks to improve lives of individuals and communities in the middle and bottom of the economic pyramid by delivering affordable and accessible technology that can help transform education and foster a culture of innovation, thus enabling better jobs and opportunities.
To do so, Microsoft partners with governments, businesses and non-profit organizations to stretch the reach of IT skills and other market forces to the world's inequities.
In Egypt, Microsoft chose the Integrated Care Society (ICS) as its arm to bring social and economic benefits of technology to more citizens. On Tuesday, both partners inaugurated the region's first iCafe at the Maadi Library.
iCafe will offer a combination of technology resources such as digital literacy training for new PC users and toolkits for software developers on Microsoft's latest programs.
"What we see around the world, is millions of people and their only access to technology and computers is through facilities like this shared community center, Rawding said.
"Here in Egypt, we have a unique set of circumstances. A society that recognizes the importance of IT, a committed government that realizes the role of IT in developing society, and partners like ICS that can pursue that, he added.
"We all work together - the government, international corporations and NGOs - to come up with new solutions and link them particularly to economic and social development.
Microsoft plans to roll out its newly launched iCafe program in five ICS libraries and community centers across Egypt.
A lot of these centers, Rawding said, provide a basic level of digital literacy to a good percentage of the population, both young and old. By equipping these centers with more sophisticated software technology, they can be used to build more advanced skills, such as software development skills, as well as attract first-time PC users.
He could not disclose the total amount of investments Microsoft is pouring into Egypt's iCafes, but he said it provided "better value for the money than other competitive platforms.
"We view that this initiative - in the long run - can provide opportunities for us to extend our users and software sustainability, he pointed out. "It's a long-term investment, and we plan to stick with it for multiple years.
I-Café is not Microsoft's first CSR initiative in Egypt; other initiatives include a laptop for every home, a three-year initiative whereby Microsoft is partnering with the government to distribute 25,000 laptops per year at affordable prices. The initiative has now entered its second year.
Microsoft has also partnered with Mobinil and is currently negotiating with other mobile operators to deliver affordable laptops with broadband connectivity to households that would not have access otherwise.
Within the last year, Microsoft launched initiatives similar to iCafe across the Middle East and Africa region, China, India, Latin America, Southeast Asia, as well as Central and South America.
By 2015, Microsoft hopes to reach around one billion people who have limited access or are not yet realizing the benefits of technology.


Clic here to read the story from its source.