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DirectAsia.com delivers peak website performance to customers in Singapore, Hong Kong
Bikya Masr Published in Bikya Masr on 24 - 07 - 2012

Compuware Corporation, the technology performance company, today announced that DirectAsia.com, a leading online insurance firm based in Singapore, is leveraging the Compuware APM(R) platform–Gomez–to optimize its website and applications for customers in Singapore and Hong Kong.
With around 50,000 visits a month, DirectAsia.com recognizes the need to provide an optimal online experience for all its customers so that they are able to choose their desired insurance plans, obtain the appropriate quotes and complete their transactions quickly and efficiently with the click of a mouse.
“As the leading online insurance website in Singapore and Hong Kong, we know that even a few minutes of downtime or degraded performance could have a sizable impact on our brand equity and profitability,” said Simon Birch, CEO of DirectAsia.com. “Compuware has helped DirectAsia.com differentiate ourselves from our competitors by contributing to a fast, easy and hassle-free online insurance experience for our customers.”
To ensure that customers have the best online experience, DirectAsia.com needed a solution that could provide 24/7 visibility into its website performance and availability. The solution also had to be able to provide in-depth details on web page components and third-party content in order to proactively monitor and identify potential performance issues.
Compuware Gomez(R), with its Global Performance Testing Network and deep insight into object- and component-level data, was able to address the challenges faced by DirectAsia.com.
“Compuware Gomez works seamlessly with our in-house application and third-party content developers to provide us with the ability to monitor the website's availability and responsiveness 24/7, in real-time, and from locations all over the world,” said Mark Carter, Senior Manager of eCommerce at DirectAsia.com. “This provided my team with the visibility they needed to proactively ensure that web pages and transactions perform optimally at all times.”
With Compuware Gomez, DirectAsia.com's eCommerce team is now able to test new features, applications and load, and minimize web performance implications whenever the website is revamped or during an intensive online marketing campaign.
“At Compuware, we understand the importance of the end-user experience to the profitability and success of a business. Compuware APM is designed with the end-user in mind, offering best-in-class solutions that drive innovation and accelerate business value,” said Koh Eng Kiong, Regional Director at Compuware Asia. “We are honored that we are able to help industry leaders like DirectAsia.com provide superior web experiences as well as enabling them to thrive in the competitive eCommerce market.”
Compuware APM(R) is the industry's leading solution for optimizing the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market's only unified APM coverage across the entire application delivery chain–from the edge of the internet through the cloud to the datacenter. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.
With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the “Magic Quadrant for Application Performance Monitoring” report.

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