Careem, the region's leading app-based car booking service, is planning to launch its services in both Marsa Matruh and Qena as part of the company's plan to expand and meet the customers' needs. The company is planning to enhance its presence in the Egyptian market and bring its services to governorates across Egypt. On the other hand, Careem has chosen Matruh in coincidence with the summer season to take advantage of the large number of holidaymakers in the city. Furthermore, The company expanded in Qena, due to the city's population of 3 mn, which is considerably large. The company is currently studying launching in the new cities being built by the New Urban Communities Authority.