EFG Hermes (HRHO.CA), the leading investment bank and largest broker in the Arab world, announced that the Group has launched its brokerage ATMs on Monday across its branches in Egypt. The machines — the first securities brokerage ATMs on the Egyptian market — will allow customers to make multiple transactions without being restricted to branch operating hours and without the need for a human cashier, clerk or teller. This first service of its kind in Egypt is an integral component of the Group's overall vision to expand its retail brokerage arm and introduce a superior customer service model that gives clients the best possible transaction experience. Customers will be issued a unique EFG-Hermes Securities Brokerage ATM card, which will allow them to access any of the ATM machines located in eight strategic branches in Cairo, Alexandria and Mansoura. Cairo branches include Dokki, Mohandeseen, Maadi, Nasr City, Smart Village and Haram. Key features of the service include the ability to deposit and withdraw funds from trading accounts. All deposits, whether cash or proceeds from trading are credited to the clients' account on-the-spot allowing them further flexibility to execute timely trades with minimum hassle, clients can also check their account balance, either on-screen or in the form of a mini-statement. “As the leading broker in the region, we aim to be at the forefront of innovation in our industry," said Mohamed Ebeid, Co-Head of EFG Hermes Securities Brokerage. “This new fleet of ATMs offers EFG Hermes clients a unique customer experience, giving us a clear competitive advantage over other local brokers." This impressive new service is just the latest in a long list of innovative developments from our Securities Brokerage team who have brought to market an unparalleled range of products and services for both individual and institutional clients such as online trading, mobile trading, margin trading and multi-market access backed up by the region's leading research house. This complementary bouquet services provides clients with fast, secure, multi-platform trading tools that allow them to buy and sell a wide range of securities As a result of these endeavours, the team has also garnered numerous awards this year, most recently crowned as Best Brokerage House in Egypt at the Global Banking and Finance Awards 2012. This was only a few months after the team also won Best Broker in Kuwait at EMEA Finance's Middle East Banking Awards. “As always, we are not contenting ourselves with what we have already accomplished," added Ahmed Waly, Co-Head of EFG Hermes Securities Brokerage. “Already the team is working on developing new features for the ATMs and expanding the ATM network to cover more areas in Egypt." Source: Press Release
