Ceramica Royal, Egypt's largest Ceramics and sanitary-ware trading group, announced that the company's exports have recorded $12 million during 2018 according to Planning and Sales Manager Amir Mohsen. He added on the side lines of a press conference organised by Africa committee at the Egyptian Chamber of Chemical Industries (FEI) that Libya is capturing 50 percent of the company's exports. Moreover, the company seeks to increase its exports to Tanzania, Zambia, Rwanda and Zaire. Mohsen pointed out that the company aims to open new markets for its products in Uzbekistan, Kazakhstan and Australia for the first time this year, pointing out that the company will participate in a visit to Australia to identify the opportunities available in this market with a delegation of businessmen headed by Nabila Makram, the Minister of Immigration , On March 22. Regarding the obstacles that face the company to increase its exports to Africa, he said, the cost of shipping is one of the biggest problems faced by local companies exporting to the African market, because there are no direct transport lines with these countries, which negatively affects the competitiveness of the Egyptian product against the Chinese, Brazilian and Indian products. On the other hand, Ceramica Royal has begun procedures to establish a factory in Morocco with EUR 12 mn investments and a production capacity of 8 mn sqm per year. The factory will target the Moroccan local market.
