An Italian leading investor in Sharm el-Sheikh and owner of Domina Coral Bay Resort, Ernesto Preatoni launched Tuesday a new initiative to revive Italian tourism in Sharm el-Sheikh. Preatoni launched "Sharm el-Sheikh is safe" and "We will not leave" Campaign in Italy, inviting leading Italian figures for a free visit during autumn. Through its initiative, Preatoni intends to organize eight flights from four Italian cities to Sharm el-Sheikh, each flight carrying nearly 180 different kinds of visitors including tourists, investors, journalists, media people and politicians to stay an entire week at his own expense and enjoy the beautiful touristic city. The first trip will be on October 2, 2016 while the last trip would be on the 28th of November. He promised to focus his efforts on developing his business in Egypt in the field of real estate tourism to pump new investments that would exceed one billion dollars after completing this project successfully. The investor has previously played a prominent role in the revival of the city by bringing nearly half a million Italian tourists yearly, prior to the revolution of January 2011. Describing his initiative, Preatoni said "Our aim is not to only target regular tourists, into Sharm el-Sheikh, but to attract rich tourists", adding that " Sharm el-Sheikh is a gorgeous city that deserves to be an international destination to wealthy people from Italy and the world." "Our initiative aims to invite wealthy Italians who are known for their love of travel and put airline trips directly from the cities of Nablus and Barry to the area to attract the world's rich. In that way the initiative doesn't focus on returning the regular tourists but on attracting the wealthy ones instead", the investor added. On other side, the initiative was welcomed by the Egyptian side as governor of South Sinai, Khaled Fouda met Preatoni and expressed that the governor will overcome and avoid any obstacles to such an initiative that is considered a lifeline to Sharm el-Sheikh.
