In order to deliver an improved experience to their customers in Egypt, Etisalat Egypt has chosen to continue their successful partnership with Ericsson (NASDAQ: ERIC) by signing a Memorandum of Understanding (MoU) at Ericsson 's headquarters in Sweden. The renewed collaboration will strengthen the existing partnership in mobile broadband and customer experience. As part of the MoU, Ericsson will optimize the performance and boost the capacity of Etisalat network, ,using Ericsson 'sinnovativeheterogeneous network solutions. Ericsson 's combination of macro and small cell solutions will address the increase in mobile broadband traffic andelevate service performance.This will also enable Etisalat Egypt to address videotraffic demand in dense urban environments where it may not be practical to find additional sites for macro cells. Saeed AlHamli, CEO of Etisalat Egypt said: "Our partnership with Ericsson has grown from strength to strength, as we continuously seek to further empower our customers with the highest quality of experience. Mobile broadband traffic in particular is increasing day after day, and Ericsson 's solutions will allow us to successfully address our customers' demands in a scalable and sustainable manner." Customer experience is increasingly important as a point of differentiation for operators. As part of this collaboration, Ericsson will also support Etisalat with the development of new key Quality indicators, which will measure the end user experience. By analyzing the gathered data, Etisalat will be empowered with the ability to better serve its end-users' needs. Isil Yalcin, President of Ericsson , North East Africa Unit, said: "By extending our collaboration with Etisalat Egypt, we are helping the Egyptian residents in their transition to the Networked Society. Superior customer experience is an essential element in the Networked Society and acts as a major factor of differentiation for all operators in markets as competitive as Egypt. We believe that our solutions will pave the way for Etisalat Egypt to empower its consumers with a higher level of connectivity." Ericsson will support Etisalat Egypt in the transition from network-centric key performance indicators (KPIs) to user-centric key quality indicators (KQIs), bringing in new ideas for enhancing user experience based on global best practices. Audits will be performed on different elements of Etisalat Egypt's network, with recommendations given to enhance the network's overall performance in order to deliver a higher end-user experience. The MoU was signed as part of a business visit to Ericsson 's headquarters, where Ericsson showcased its latest offerings and solutions to Etisalat Egypt's top management. -Ends- About Ericsson Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfil their potential and create a more sustainable future. Our services, software and infrastructure - especially in mobility, broadband and the cloud- are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.8 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
