Egypt's Prime Minister Moustafa Madbouly has met with Mahmoud Momtaz, head of the Egyptian Competition Authority (ECA), to review key work files, ongoing initiatives, and the authority's 2026–2030 strategy, the Cabinet said. Momtaz briefed the premier on upcoming measures to promote competition awareness, including new guidelines on confidential complaint submissions, oversight of mergers and acquisitions, and regulation of digital markets. He announced the launch of a public awareness campaign highlighting parents' right to freely choose where to buy school uniforms, without coercion from schools or distributors, according to the statement. The campaign, set to run ahead of the new academic year, aims to protect families from anti-competitive practices, enhance fair competition, and ease financial burdens on households. The meeting also covered the authority's 2026–2030 strategy, structured in three phases: preparation (December 2024–February 2025), drafting (since March 2025), and the planned launch between November and December 2025. The strategy supports Egypt's Vision 2030 and the UN Sustainable Development Goals by enforcing competition law, enhancing market monitoring, promoting competitive neutrality, fostering institutional cooperation, and instilling a culture of competition. Momtaz stressed the development of proactive tools for early market surveillance, enhanced detection of anti-competitive practices, and frameworks for assessing the competitive impact of regulatory tools. Attribution: Amwal Al Ghad English Subediting: M. S. Salama
