UAE. Genesis Consulting ME, a leading Strategic planning, PR and integrated marketing communications company in the region highlighted that public relations and marketing communications are playing a vital role in strengthening and leveraging the continued growth of the ICT sector in the UAE and the region. The ICT sector continues to be one of the highest growing sectors in the UAE with projected growth to hit 22.3 per cent in 2013. Most organizations from different industries across the region use ICT to carry out essential functions and to sharpen competitive advantage through the deployment of the latest networking, applications and communication technologies. IDC, a leading global market analysis firm, reported that global spending on information technology (IT) surged by 8 per cent to US$1.5 trillion (Dh5.51tn) last year, with the UAE recording 15 per cent year-on-year increase Another report based on the feedback of experts taking part in the 8th Financial Technology Summit shows that the UAE's ICT industry is growing by 25-30 per cent per year across all sectors including hardware, software, mobile and internet services. Do we know the source of this report? Moreover, the rapid growth of the IT market in the UAE will present significant commercial and employment opportunities as the demand for and the deployment of new technologies continues to spread over the next few years. As a result, marketing and PR agencies need to keep pace with the evolving needs of clients by enhancing their services. Especially in the digital marketing/social media arena. Bahaa Fatairy, Director of PR and Business Development at Genesis ME said: “At Genesis we are very keen to contribute to the continued growth of the UAE's ICT sector and the ME region as a whole by providing an integrated range of marketing communication and PR services to the ICT industry, with a particular focus on digital marketing. Social media has become a powerful tool of communication in this part of the world in recent times and will play a more significant role for the foreseeable future. "We are thankful to the Government of the UAE for their ongoing provision and initiatives in keeping the ICT sector at the forefront of the economic agenda. Key events such as Gitex which will connect more than 138,000 international buyers and sellers with over 80% of the leading ICT brands exhibiting making it one of the world's top three ICT exhibitions, is a shining example of their commitment." “Moreover, PR and marketing communication has played an important part during and post global financial crisis by helping the ICT sector and other industries to drive awareness, connect with customers and support growth." Concluded Fatairy. Source:BusinessIntelligence
