US economy slows to 1.6% in Q1 of '24 – BEA    EMX appoints Al-Jarawi as deputy chairman    Mexico's inflation exceeds expectations in 1st half of April    GAFI empowers entrepreneurs, startups in collaboration with African Development Bank    Egyptian exporters advocate for two-year tax exemption    Egyptian Prime Minister follows up on efforts to increase strategic reserves of essential commodities    Italy hits Amazon with a €10m fine over anti-competitive practices    Environment Ministry, Haretna Foundation sign protocol for sustainable development    After 200 days of war, our resolve stands unyielding, akin to might of mountains: Abu Ubaida    World Bank pauses $150m funding for Tanzanian tourism project    China's '40 coal cutback falls short, threatens climate    Swiss freeze on Russian assets dwindles to $6.36b in '23    Amir Karara reflects on 'Beit Al-Rifai' success, aspires for future collaborations    Ministers of Health, Education launch 'Partnership for Healthy Cities' initiative in schools    Egyptian President and Spanish PM discuss Middle East tensions, bilateral relations in phone call    Amstone Egypt unveils groundbreaking "Hydra B5" Patrol Boat, bolstering domestic defence production    Climate change risks 70% of global workforce – ILO    Health Ministry, EADP establish cooperation protocol for African initiatives    Prime Minister Madbouly reviews cooperation with South Sudan    Ramses II statue head returns to Egypt after repatriation from Switzerland    Egypt retains top spot in CFA's MENA Research Challenge    Egyptian public, private sectors off on Apr 25 marking Sinai Liberation    EU pledges €3.5b for oceans, environment    Egypt forms supreme committee to revive historic Ahl Al-Bayt Trail    Debt swaps could unlock $100b for climate action    Acts of goodness: Transforming companies, people, communities    President Al-Sisi embarks on new term with pledge for prosperity, democratic evolution    Amal Al Ghad Magazine congratulates President Sisi on new office term    Egypt starts construction of groundwater drinking water stations in South Sudan    Egyptian, Japanese Judo communities celebrate new coach at Tokyo's Embassy in Cairo    Uppingham Cairo and Rafa Nadal Academy Unite to Elevate Sports Education in Egypt with the Introduction of the "Rafa Nadal Tennis Program"    Financial literacy becomes extremely important – EGX official    Euro area annual inflation up to 2.9% – Eurostat    BYD، Brazil's Sigma Lithium JV likely    UNESCO celebrates World Arabic Language Day    Motaz Azaiza mural in Manchester tribute to Palestinian journalists    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Women take more lead roles in Egyptian cinema
Published in Almasry Alyoum on 15 - 11 - 2010

Despite constant talk about a "movie industry crisis," in terms of gender, the reality is that Egyptian cinema today has 20 movies with female actress playing the lead role. A female actress playing the lead in a movie is nothing new; what is new however is the recent trend of starring roles going to women, following years of male domination of the Egyptian movie industry.
In an attempt to find the reasons behind this new trend, Al-Masry Al-Youm discussed the phenomenon with a number of filmmakers.
“There are several reasons behind the return of the female leading role. The main reason is the need for new stars and new topics, as well as the surfacing of a number of female issues that need to be addressed,” said Mohamed Yassin, a producer.
“The high budgets needed for movies with male lead characters meant other options were needed.”
He went on to say that the trend of having women in starring roles gives “balance in the film industry with respect to the theme, starring role, diversity and budget.”
“As far as my own personal experience goes, last year I produced the movie ‘All three are working her,' starring Yasmin Abdel Aziz, and this year I produced the movie ‘Yearning,' starring Ruby,” said Yassin. “However, I did not deliberately seek out an actress for the lead role--what matters most to me is the theme and script. All in all, I am in support of any trend that moviemakers follow so long as it benefits the movie industry."
Distributor and producer Mohamed Hassan Ramzi explained his view of the reasons behind the trend, saying, “There are themes that dictate the sex of the leading character and there is a need for both sexes in each movie. However, we as movie makers must put up with actors and actresses both wanting to star as the lead character.”
“The trend of male-dominated movies goes back to the fact that most movies are written for men, especially as movies with male lead characters are considered more profitable,” said Ramzi.
"However, Egyptian cinema has experienced periods during which actresses dominated the box-office, such as during the 1940s when Laila Murad played lead roles and male actors took secondary roles in her movies. She earned LE12,000 per film, which is equivalent to LE40 million today."
Ramzi went on to say that actresses also starred in many leading roles during the 1950s and 1960s, but during the 1970s, male actors dominated.
"Actresses came back strongly during the 1980s when Nadia al-Gindi was Adel Imam's biggest competition, followed by Nabila Ebeid, up until the year 2000."
According to Ramzi, "In the comedy and action genres men have always dominated. I believe that actresses have been able to return now to starring roles thanks to Yasmin Abdel Aziz, since she is the only actress of her generation whose films have succeeded in bringing in box-office profits similar to those for films starring males."
"Mona Zaki is one of the strongest actresses of her generation, but the problem is that she stars in tragic films," said Ramzi.
He added that no matter how competitive or artistically important films starring women may be to the film industry, it is still difficult for women to compete with male actors since movies written for women are limited, and actresses have failed in the action genre.
However, the return of actresses to starring roles is good from a production point of view, especially as actresses are only paid a quarter of the sums paid out to male actors---which benefits the producer, the film and the industry as a whole, according to Ramzi.
Producer Hisham Abdel Khalek agrees, saying it is in the best interest of the film industry to diversify through producing films starring women.
“Unfortunately, interest in women has decreased as writers write for men and producers prefer male actors in starring roles,” he said.
“This is especially true since all topics can be played by men, including violence, unemployment, injustice, evil, comedy and action, whereas women's roles are limited.”
“There is a trend toward having women in starring roles, and in the end the theme is what controls the market and these days there are many topics relating to women.”
“In terms of distribution and revenue, I do not believe that movies starring women cause financial losses to producers since their production costs are less, compared with films starring men,” added Abdel Khalek.
Producer Mohamed Hafiz, who produced “Asmaa” starring Hind Sabri and “Like Today” starring Basma, said, "Egypt's female movie stars are capable of starring in big roles and, in general, women's cinema does not cause any losses, but revenues from such films are limited since audiences prefer films starring men.”
Producer Mohamed al-Sobkey said, “Abla Kamel starred in several movies and her films were very successful--so much so that producers and distributors ask for her by name. Yasmin Abdul Aziz, Mona Zaki, Mai Ezzeddine and Ghada Adel have also all earned a strong fan base and have made successful movies.”
“I personally believe in this trend and I will continue to support it as it benefits the film industry and deals with important social issues,” he added.
Translated from the Arabic Edition.


Clic here to read the story from its source.