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Don't miss the launch of My Adventure in Alexandria book at Falak Bookstore
Published in Ahram Online on 16 - 03 - 2021

American University in Cairo
Thurs 18, 1-2pm (GMT+2): The webinar session titled "Perfecting your Product Launch Strategy" will feature Habiba Mukhtar, sales commercial manager at Petromin Company and will be moderated by Ibrahim Al Sahouly, assistant professor of marketing at AUC. It will be sharing the best practices to shoot your new product straight to the stars. The central theme of Habiba's career has been the automotive, FMCG, oil and gas sectors with 15 years as experienced sales and marketer in product marketing, channel and distributor management, marketing intelligence, marketing communications, and forecasting with big exposure in the Middle East and North Africa.

AUC Bookstores holds "Mad March" Book Sale, the biggest book sale in the Tahrir Bookstore and Garden of the AUC, which will last until the end of March and is open daily to the public from 10am to 6pm.
In Mad March Book Sale, book prices start at LE20, including academic books and textbooks with prices starting at LE30 and LE50 respectively, and all new books in the bookstore are on sale at discounts of 25% to 35%.
Customers can access the book sale from the main entrance of AUC Tahrir Bookstore on the corner of Kasr El-Aini street intersection with Sheikh Rihan street or from Mohamed Mahmoud Main AUC Gate with a valid photo ID.
Follow AUC Bookstores for news of the book sale and special offers every day on Facebook page: AUC Bookstores Egypt, Instagram: aucbookstores

Amir Bashtak Palace
Al-Muaaz St, Tel 02 2787 9187
Every Saturday and Wednesday, 4pm: The training courses of the Arab Singing House students.

Amir Taz Palace
27 Al-Syoufiya St, off Al-Saliba St, Al-Khalifa District, Tel 02 2514 2581
Every Saturday and Tuesday, 1pm: Enshad Dini (religious chanting) workshop by Munshid Mahmoud Al-Tohamy.
Every Sunday and Thursday, 4pm: Playing on musical instruments workshop for ages from 10 to 18 years
Every Sunday and Thursday, 4pm: The singing workshop of Amir Taz Palace Choir trained by Heba Ramadan.
Every Sunday, Tuesday, Thursday, 3pm: A workshop on preparing the actor with Ahmed Zakariya.

Beit Al-Aini (The Child Creativity Centre)
Al-Azhar, district, behind Al Azhar Mosque, Tel 02 2514 2990
Every Saturday, 11am: A workshop for the Beit Al-Ain Children's Choir, supervised by Prof. Eman Suleiman. Every Monday, 12noon: Wire and clay toy formation workshop, supervised by Rahma Mahgoub.
Every Wednesday, 1pm: A recycling workshop supervised by Hala Anwar.

Beit Al-Harrawi (The Arab Oud House)
Mohamed Abdu St, behind Al-Azhar Mosque, Tel 02 2510 4174
Every Saturday and Wednesday, 4-9pm: Oud, nay, qannun, violin and percussion instruments classes given by the oud professors of the Arab Oud House.
Every Saturday and Thursday, 3-6pm: Workshops on learning the theories of playing oud by professors Elham Alhag and Ahmed Altaweel.
Every Saturday, 5-6pm: Workshops on the theories of playing oud for beginners by Fadi Adel Al-Hajj.

Ceramic and Traditional Handicrafts Centre
1 Al-Imam St, behind Amr bin Al-Aas Mosque, Al-Fustat, Old Cairo, Tel 02 2364 3103
Every Sunday, Monday, Tuesday, Wednesday and Thursday, 3-6pm: Egypt's artisans' initiative for training on handicrafts such as porcelain, copper, Khayamiya, heritage jewellery.

The Child Creativity Centre (Beit Al-Aini)
Al-Azhar district, behind Al-Azhar Mosque, Tel 02 2514 2990
Every Saturday, 11am: Handicrafts workshop and Beit Al-Aini Children Choir workshop, supervised by Manal Suleiman (2pm).
Every Monday, 3pm: Miscellaneous activities workshop.
Every Wednesday, 11am: A workshop of skills development for people with special abilities by Doaa Fathy.
Every Thursday, 12pm: A cultural day.

Diwan Bookstore
105, Abu Bakr El-Seddiq St, Heliopolis, Misr Algedida, Tel 02 2690 8184/85/ 0122 6000168
Thurs 18, 6pm: The first signing ceremony for Mohamed Taha's latest work, Zakar Sharqi Monkared (an extinct eastern male). Adhere to wearing masks and maintain safe social distance.

Falak Bookstore in Garden City
7 Gamal El Din Abou El Mahasen St, Garden City, Cairo, Tel 0106 4777808
Fri 19, 4pm: The launch of My Adventure in Alexandria book, written by best-selling author Kristin Jankowski with illustrations by Lamya Sharaby.
The book tells the fantastic story of Haamu and his animal friends which are making an amazing trip in Alexandria.
In his yellow taxi, Haamu introduces Doctor Donkey, Lilly Llama, Gigi Giraffe and Hany Hippo to Egyptian history, architecture, religion and culture. Together they experience the beginning of a beautiful and unusual friendship.
The Arabic edition of the book is expected in summer 2021.

French Institute of Oriental Archaeology
37 Sheikh Ali Youssef St, Al-Mounira, Al Sayeda Zeinab, Tel 02 2797 1600
Sun 21, 11am- 6pm: On the occasion of the Francophonie Day, the French Institute will reopen the library of
Al-Mounira branch.

The Institute has launched its new website at the beginning of this year. You can visit it through this link: www.ifegypte.com
The new website is carefully designed to meet your requirements and facilitate access to information. It is also fast, easy to use, and offers a variety of content and new ways to communicate with the institute. With one click, you can view the spaces devoted to French language courses, Arabic language courses, various events in all branches (exhibitions, conferences, and cultural events). In addition to contacting the institute directly by sending your messages to any of its sectors through its website. If you have difficulty completing the French language courses at the headquarters of the French Institute in Egypt in Mounira, Heliopolis, New Cairo, Sheikh Zayed and Alexandria, you can continue them online.
It takes the health of its customers very seriously and has implemented strict health measures to provide you with the best possible educational conditions. Wearing a mask is mandatory for all and physical spacing is respected in the classroom and in the building.
For more information flock to the institute's [email protected].
You can choose the branch you prefer and see the French language courses for adults and children that are appropriate for you and register there. You can also call the institute at the following numbers: 01205558639/01227484951/
01222196984, from Monday to Friday, 9am to 5pm.
The event will end with the award of the Equality Prize to an Egyptian association for a project promoting equality between women and men.
The online event will be broadcast on 8 March at 7pm on the Facebook page and Youtube channel of the French Institute in Egypt, in French with Arabic subtitles.

Italian Cultural Institute
Thurs 25, 7pm (Online): On the day celebrating the 700th anniversary of the death of ‘Supreme Poet' Dante Alighieri, the projects created by the Egyptian students will be presented and new projects related to the next Week of the Italian Language in the World will be announced. On this occasion, the publication of the new Arabic translation of the Vita Nova by prof. Hussein Mahmoud, published by El Maaref Publishing House, will be presented.
Italy is celebrating the 700th death anniversary of Dante Alighieri, from 12 March to 4 July 2021. So, the Italian Institute continues to post videos in Arabic with translations from Dante Alighieri's masterpiece The Divine Comedy to bring the Arab-speaking public closer to the work of the supreme poet. Videos are directed by Giabluca Barbadori, with the special participation of Ashraf Farouk, Amir Salaheddin, Sherine Hegazy, and Sara El Mokadem.

El-Sawy Culturewheel
End of 26th of July St, under the 15th of May Bridge, Zamalek, Tel 02 2736 8881/6178/2737 4448
(No entry without a mask and the hall will be open at only 25 percent audience capacity)
River Hall
Sun 21, 7pm: Poetry recital b y Mahmoud Albanna.

Talaat Harb Cultural Centre
Al-Sayyeda Nafissa St, Zeinhom area, Tel 02 2362 2647/ 2362 8174
Every Sunday and Wednesday, 2pm: The centre's Children Choir rehearsals.
Every Saturday and Monday, 12pm: A training course to teach how to write and read in Braine for the blind, under the supervision of the archaeologist Ahmed Mohamed Naguib.
Every Saturday and Thursday, 12pm: Handicraft, artistic and metalworking workshops for making small handicraft projects for young people and those with special abilities.
Every Wednesday and Friday, 10am: A workshop on preparing the actor.
Every Wednesday and Friday, 2pm: Art expression workshop, in addition to artistic and cultural activities for normal children and those with special needs.
Every Saturday, 11am: A meeting in the framework of human skills development for people with special abilities, supervised by professors Doaa Fathy and Iman Abul-Magd.

ALEXANDRIA
French Cultural Institute
30 Al Nabi Danial St, Mahatet Misr, Alexandria, Tel 03 3913435/03 3918952
Thurs 18, 7pm: "This is not a Paradise", a face-to-face debate by May El-Telmissany.

*A version of this article appears in print in the 18 March, 2021 edition of Al-Ahram Weekly


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