Egypt-based Shatablee — a start-up that brings to the market the 1st digital interior design and build platform that tackles the diverse design problems in the Egyptian market — has raised $1.2m in a funding round to scale operations, as it seeks to optimise and fully digitise the interior finishing journey. Founded in 2021, Shatablee aims to digitally transform the traditional home finishing process through unprecedented solutions, enabling all homeowners in gated communities to have access to a faster and easier journey that is cost effective with a variety of financial solutions under one single digital platform. With a vision to bridge the gap in the market by availing a shift towards off-the-shelf design and build packages with flexibility to customise and build your own design with a real time budget calculator, Shatablee revolutionises the traditional interior design and finishing journey. Through Shatablee, users start by selecting their unit type within their home compound to browse through a gallery of multiple design packages — premium, exclusive, or luxury. Users can then customise the designs for each space within their unit to their own preference, choosing from a variety of financing plans and submitting their order. Once the order is confirmed, Shatablee starts the construction phase and completes the entire process in the span of 90 days. Shatablee also enables digital payments, partnering with leading financial institutions, facilitating financing solutions for their customers. "The sheer size and fragmentation of the market play to our advantage. We believe that Shatablee is best suited to address the asymmetries faced by customers as well as professionals in the market, be it the lack of financing, the prolonged time to deliver that may take up 12 months, the limited price transparency, or the inadequate quality of houses created across many segments, especially within gated communities," said Mostafa Amer, the Founder and CEO of Shatablee. "We at Shatablee leverage a wide base of suppliers that helps us source the best materials. Moreover, Shatablee boasts a top-notch team of designers, architects, and technicians driven by the latest resource planning technologies, who work to demonstrably deliver the best quality and customer experience with reduced costs and time." In 2020, the real estate industry approximately contributed $62bn to Egypt's GDP, according to the latest published figures, whereby the design and build industry accounted for approximately 30% of that number. According to the founder, the capital raised is used to empower the company's ambitious strategy and the implementation of its expansion plans across its home market.
