Egypt will keep pushing for Gaza peace, aid: PM    Remittances from Egyptians abroad surge 70% YoY in July–May: CBE    Sudan's ambassador to Egypt holds reconstruction talks on with Arab League    SCZONE signs $52.6m textile industry deals during China investment tour    Egypt's current account gap narrows, but overall BoP records deficit    Al-Sisi urges accelerated oil, gas discoveries, lower import bill    Egypt hosts international neurosurgery conference to drive medical innovation    Egypt's EDA discusses Johnson & Johnson's plans to expand investment in local pharmaceutical sector    I won't trade my identity to please market: Douzi    Sisi calls for boosting oil & gas investment to ease import burden    Egypt welcomes 25-nation statement urging end to Gaza war    EGX to close Thursday for July 23 Revolution holiday    Egypt, Senegal sign pharma MoU to unify regulatory standards    Famine kills more Gaza children as Israel tightens siege amid global outrage    Kuwait's Crown Prince, Egyptian minister discuss strengthening cooperation    Egyptian Drug Authority discusses plans for joint pharmaceutical plant in Zambia    Egypt's FM seeks deeper economic, security ties on five-nation West Africa tour    Two militants killed in foiled plot to revive 'Hasm' operations: Interior ministry    Egypt, Somalia discuss closer environmental cooperation    Egypt foils terrorist plot, kills two militants linked to Hasm group    Giza Pyramids' interior lighting updated with new LED system    Egypt's EHA, Huawei discuss enhanced digital health    Foreign, housing ministers discuss Egypt's role in African development push    Korea Culture Week in Egypt to blend K-Pop with traditional arts    Egypt reveals heritage e-training portal    Three ancient rock-cut tombs discovered in Aswan    Sisi launches new support initiative for families of war, terrorism victims    Egypt expands e-ticketing to 110 heritage sites, adds self-service kiosks at Saqqara    Egypt's Irrigation Minister urges scientific cooperation to tackle water scarcity    Palm Hills Squash Open debuts with 48 international stars, $250,000 prize pool    Egypt's Democratic Generation Party Evaluates 84 Candidates Ahead of Parliamentary Vote    On Sport to broadcast Pan Arab Golf Championship for Juniors and Ladies in Egypt    Golf Festival in Cairo to mark Arab Golf Federation's 50th anniversary    Germany among EU's priciest labour markets – official data    Paris Olympic gold '24 medals hit record value    A minute of silence for Egyptian sports    Russia says it's in sync with US, China, Pakistan on Taliban    It's a bit frustrating to draw at home: Real Madrid keeper after Villarreal game    Shoukry reviews with Guterres Egypt's efforts to achieve SDGs, promote human rights    Sudan says countries must cooperate on vaccines    Johnson & Johnson: Second shot boosts antibodies and protection against COVID-19    Egypt to tax bloggers, YouTubers    Egypt's FM asserts importance of stability in Libya, holding elections as scheduled    We mustn't lose touch: Muller after Bayern win in Bundesliga    Egypt records 36 new deaths from Covid-19, highest since mid June    Egypt sells $3 bln US-dollar dominated eurobonds    Gamal Hanafy's ceramic exhibition at Gezira Arts Centre is a must go    Italian Institute Director Davide Scalmani presents activities of the Cairo Institute for ITALIANA.IT platform    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Cinema for the blind with Zawya
Published in Daily News Egypt on 27 - 07 - 2015

Have you ever imagined that the visually impaired might still have a chance to watch a full film in a normal cinema theatre? Have you ever thought they are able to see the backgrounds and atmosphere of each scene, get the full conversations between actors and even understand their feelings, facial expressions and body language? Zawya has made this dream come true!

In collaboration with Masreya Media Company, and under the sponsorship of Commercial International Bank (CIB), Zawya held the first screening for the blind and visually impaired on 11 June, where Youssef Chahine's classical epic "Al-Nasser Saladdin" was screened and accompanied with an audio description for each scene.
A group of 25 people attended the first cinematic event of its kind in Egypt. To gather the biggest number of blind, the event's organisers reached out to all the visually impaired schools and organisations and allowed anyone to attend.
"The whole thing started when I was attending a conference in Berlin in November 2014 on audiovisual translation, and whilst there participated in two workshops on Audio Description for the Blind for the museums and live shows," said Aysha Selim, Dubbing director at Masreya Media, the company that introduced this technique for the first time in Egypt and supplied the audio description for the film.
"Initially, I was looking for ways to expand the business, since our field is in sound and audio-post production, but when Dr Soheir Qader, the festival's general supervisor, approached me to present a new concept during the 22nd Cairo International Cinema and Arts Festival for Children that was held in March 2015, the idea came to my mind," she added.
The festival invited Elena Di Giovanni to hold a
symposium on audio description during the festival. Upon her arrival, Di Giovanni hosted two workshops for the company's employees on how to write an audio description for a film script and how to record it.
"We tested the technique with a three-minute clip of the dubbed version of the Lion King film that was presented during the festival in the presence of 30 visually impaired individuals, primarily from Al Nour Wal Amal charity," she noted.
Selim aims mainly at providing a further branch to the audio description business, as well as playing a crucial role in the community.
"Handicapped people in Egypt are underprivileged and they really need to be integrated into the society. Being deprived of one's vision does not have to mean being culturally impaired. Societies progress through culture," she said.
According to Zawya's website, the audio description is an increasingly popular technique that allows films, television programmes, operas, theatre performances and exhibitions to be accessible to blind and visually impaired people. It involves additional narration that is used to describe scenes, body language, facial expressions and costumes, thus filling in the necessary blanks for those in need.
"The audio describer needs to be very familiar with the film to be able to choose the relevant information to voice over. The script is the most important factor. Depending on the gaps in the film between the dialogues, the most important information is relayed. The script is then recorded by a voice over talent at the studio that has to be very objective in his delivery. Finally this voiceover track is mixed with the film," Selim added.
On 2 July, the second screening of blind films was held in Galaxy Cinema in the presence of leading actress Nadia Lotfy, after the great success of the first one. More visually impaired people attended.

"I knew about the two previous screenings from Fajr ElTanweer committee for blind and I fortunately attended both of them," said Tarek El-Shenawy, a blind MA researcher, who is currently producing a complete book for blind children.
"The idea of producing films for blind people has been adopted in many countries around the world such as China, Morocco and European countries and that's why I wanted to see how it would be presented and developed in Egypt. What really grabbed my attention a lot was the questionnaire we were asked to fill out. The event's organisers wanted us to evaluate the screening to shed lights on the mistakes and flaws they can avoid later on which is something I really appreciated," he added.
Some attendees of the first movie screening in Zawya including Ahmed Harara
(All photos are handout)
El-Shenawy attended the first screening with his wife for several reasons.
"I wanted someone to tell me to what extent the audio description we listened to was identical to what was going on the screen," he said. For him, "‘Al Nasser Saladdin' was a good choice for the first screening, because it's a historical classical Arabic film."
However, he blamed the organisers for not having enough description for all the scenes, and for some other little linguistic mistakes.
"I have to admit that they took every singly note we gave them into their consideration and avoided all that mistakes in the second screening," he asserted.
However, El-Shenawy is against the idea of having special cinema theatres and film screenings for blind.
"I believe the only problem we have here in Egypt is the facilities dedicated for the blind. I hope one day we'll be able to have ordinary cinema theatres with special equipment for providing audio description for the blind. This will allow them to go and enjoy watching films with their families which will eventually help integrate them in more social and cultural activities," he noted.
In his opinion, this technique would also help illiterate people listen to special translation for the foreign films, which will help them acquire further knowledge about the cultures and lifestyles of the other countries around the world.
"Having special headsets in every cinema and an audio describer will help blind and illiterate people all over Egypt watch films and enjoy them!" he added.
In the golden days of Egyptian radio during the 90s, the directors and actors used to present great audio description for the series they produced. "We need the film and series makers to pay more attention to the blind. We need media practitioners to grab the attention to such initiatives and let more blind people know about them," he added.
From Selim's point of view, there are many players in question for this work, as it won't be sustainable to be made for free on the long run.
"The government, especially the Ministry of Culture, needs to raise awareness regarding that. Cinema owners need to equip the theatres with headsets and infra-red techniques, so we don't need special screenings for the blind. They can attend with their sighted friends and family and ask for headsets to be able to access the audio track," she said.
On the other hand, she believes that DVD distributors are required to incorporate this in their budget, so they need to add an audio description track to their films. "Film producers need also to incorporate this in their budget in the production stage as well as the blind community to be actively participating," Selim added.


Clic here to read the story from its source.