The online retailer, which has been in the market for 10 months, was also recognized as the largest and fastest-growing online retailer in the country, in recognition of "its continued growth and leadership in developing innovative services and the best online shopping experience offered to its customers." Mattia Perroni, managing director of Jumia Egypt, stated the organization's vision towards the e-commerce industry in Egypt "is the new driver for the development of Egypt". "Hard work pays off, there is no game-changing, or secret, strategy, it has all been due to the quality of the work we are putting in every single day," Perroni added. The awards were designed to recognize and reward companies who have demonstrated the ability to succeed in the e-commerce industry in Egypt. The syndicate and the commerce faculty accessed the websites of e-commerce owners and developers, to evaluate how their businesses have generated awareness on products sold online, as well as how they were able to reduce operational costs. Jumia Egypt reached over 1,000,000 million fans on Facebook, and a monthly traffic of 2,109,967 on its website during the past 10 months.
