SINGAPORE: The video points to “what happens after the fireworks” and those “fireworks in the bedroom” in a National Day call for Singapore citizens to make babies. But the video, posted online, has left many in the island country angry over its explicit nature and the idea that Singaporeans should be having more children. The marketing ploy from Mentos hopes to push Singaporeans to get the job done, in bed, quite literally asking them to “make a little human that looks like you and me” and “make Singapore's birthrate spike” on National Day, a Singaporean holiday, to be celebrated on Thursday. “This August the 9th, it's time to do our civic duty,” a deep-voiced man says in the video, produced by an ad agency on behalf of Mentos mints. “And I'm not talking about speeches, fireworks or parades.” (Woman in the background: “But I like that stuff.”) “I'm talking about the stuff after that stuff. I'm talking about making a baby, baby. You ready?” But residents in Singapore told Bikyamasr.com that the video was “distasteful” and “takes away from the celebrations of the city.” School teacher Mary Yo told Bikyamasr.com that she feels violated by the calls to have sex and make babies. “In today's world of over-population and worries over the environment and population problem, it just doesn't make sense for Singapore to be involved in this,” she said. “I hope others condemn it and we celebrate our holiday appropriately and with care,” she added. But with a shrinking population, the government may be hoping to spur on some love-making in the city on the national holiday. According to recent statistics, growth of the small city-state's population was one percent in 2010 and shrank to 0.5 percent in 2011. Still, Singaporeans don't seem convinced and hope the government condemns the video.
